FollowUpThen Brand Identity

A complete profile of FollowUpThen's visual system — colors, typography, components, and personality — extracted from https://www.followupthen.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.followupthen.com/.
primary
#1F2937
rgb(31, 41, 55)

secondary
#6B7280
rgb(107, 114, 128)

accent
#11A2D2
rgb(17, 162, 210)

background
#FFFFFF
rgb(255, 255, 255)

textPrimary
#111827
rgb(17, 24, 39)

link
#111827
rgb(17, 24, 39)

Typography

Each font links to its Google Fonts page where available.

primary
Avenir
heading
Avenir

Visual Assets

Logo

Favicon

UI Components

Live previews rendered using FollowUpThen's actual button styles.
Input
input
background #F3F4F6
textColor #000000
borderColor null
borderRadius 6px
shadow none

Button Primary
buttonPrimary
background #11A2D2
textColor #FFFFFF
borderRadius 6px
shadow none

Button Secondary
buttonSecondary
background #FFFFFF
textColor #4B5563
borderColor #E5E7EB
borderRadius 8px
shadow none

Brand Personality

Tone: professional
Energy: medium
Audience: business professionals

FollowUpThen Brand in the Wild

Source: help.followupthen.com

Source: followupthen.com

Source: help.followupthen.com

Source: followupthen.com

Source: help.followupthen.com

Frequently Asked Questions

What is FollowUpThen's primary brand color?
FollowUpThen's primary brand color is #1F2937. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does FollowUpThen use?
FollowUpThen uses #11A2D2 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does FollowUpThen use?
FollowUpThen uses Avenir as the primary typeface across body and headings.

Does FollowUpThen use a light or dark theme?
FollowUpThen's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find FollowUpThen's logo?
FollowUpThen's logo is available directly on their site (https://www.followupthen.com/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://www.followupthen.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by FollowUpThen.