Folk Brand: Colors, Fonts, Logo & Visual Identity

Folk Brand Identity

A complete profile of Folk's visual system — colors, typography, components, and personality — extracted from Folk. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from Folk.

Color	Hex	RGB
Primary	#5079E4	rgb(80, 121, 228)
Secondary	#E3F0FF	rgb(227, 240, 255)
Accent	#DA5992	rgb(218, 89, 146)
Background	#FFFFFF	rgb(255, 255, 255)
Text Primary	#1F1E1C	rgb(31, 30, 28)
Link	#DA5992	rgb(218, 89, 146)

Typography

Each font links to its Google Fonts page where available.

Role	Font
Primary	Inter
Heading	Foundersgrotesk

Visual Assets

UI Components

Live previews rendered using Folk's actual button styles.

Input

Attribute	Value
Background	#FFFFFF
Text Color	#1F1E1C
Border Color	#1F1E1C
Border Radius	0px
Shadow	none

Button Primary

Attribute	Value
Background	#000000
Text Color	#FFFFFF
Border Color	#000000
Border Radius	1920px
Shadow	none

Button Secondary

Attribute	Value
Background	transparent
Text Color	#1F1E1C
Border Color	#1F1E1C
Border Radius	0px
Shadow	none

Brand Personality

Tone: modern
Energy: medium
Audience: startups and small businesses

Frequently Asked Questions

What is Folk's primary brand color?
Folk's primary brand color is #5079E4. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Folk use?
Folk uses #DA5992 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Folk use?
Folk uses Inter for body text and Foundersgrotesk for headings.

Does Folk use a light or dark theme?
Folk's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Folk's logo?
Folk's logo is available directly on their site. The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from Folk using the Firecrawl branding extraction API.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {"family": "Foundersgrotesk", "role": "heading"},
    {"family": "Inter", "role": "body"},
    {"family": "Uxumgrotesque", "role": "unknown"},
    {"family": "Instrumentserif", "role": "unknown"}
  ],
  "colors": {
    "primary": "#5079E4",
    "secondary": "#E3F0FF",
    "accent": "#DA5992",
    "background": "#FFFFFF",
    "textPrimary": "#1F1E1C",
    "link": "#DA5992"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Foundersgrotesk"
    },
    "fontStacks": {
      "heading": ["Uxumgrotesque", "sans-serif"],
      "body": ["Foundersgrotesk"],
      "paragraph": ["Inter", "Arial", "sans-serif"]
    }
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "startups and small businesses"
  }
}