Focal Brand Identity

A complete profile of Focal's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #8200DB
• accent: #E9D4FF
• background: #FFFFFF
• textPrimary: #09090B
• link: #E9D4FF

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Inter — https://fonts.google.com/specimen/Inter

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=transparent, textColor=#0D0D0D, borderColor=null, borderRadius=0px, shadow=none
• buttonPrimary: background=#18181B, textColor=#FAFAFA, borderRadius=6px, shadow=none
• buttonSecondary: background=transparent, textColor=#09090B, borderColor=#D4D4D8, borderRadius=6px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: content creators and filmmakers

Focal Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Focal | Make your own TV shows and movies
  • Image:
  • Source: Focal TV shows
• Storyboard Tutorial: Build Visual Scenes Fast
  • Image:
  • Source: Storyboard Tutorial
• Focal | Make your own TV shows and movies
  • Image:
  • Source: Focal TV shows
• Use Kling AI to Build Educational Video Content
  • Image:
  • Source: Kling AI
• Start a YouTube Automation Channel with AI Tools
  • Image:
  • Source: YouTube Automation
• 5 Tips for Writing AI Prompts To Build Better Stories
  • Image:
  • Source: AI Prompts

Working with these fonts

Not found on Google Fonts? Instructions to follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#8200DB",
    "accent": "#E9D4FF",
    "background": "#FFFFFF",
    "textPrimary": "#09090B",
    "link": "#E9D4FF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": ["Inter"],
      "body": ["Inter"],
      "paragraph": ["Inter"]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "48px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#0D0D0D",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#18181B",
      "textColor": "#FAFAFA",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#09090B",
      "borderColor": "#D4D4D8",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://focalml.com/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Ficon.63daf05c.png&w=640&q=75",
    "favicon": "https://focalml.com/icon.png?63daf05ce978a74a",
    "ogImage": "https://focalml.com/focal-preview-3.jpg",
    "logoHref": "/",
    "logoAlt": "Focal logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage. The alt text matches the brand name 'Focal'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Get Started Free",
      "reasoning": "Button #1 'Get Started Free' is likely the primary CTA due to its action-oriented text and prominent placement. It shares the dark background color with other buttons, but the text suggests a strong call to action."
    },
    "secondary": {
      "index": 3,
      "text": "Contact Us",
      "reasoning": "Button #3 'Contact Us' has a transparent background, making it a suitable secondary button. It contrasts with the primary button's dark background, fulfilling the requirement for different color groups."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "content creators and filmmakers"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage. The alt text matches the brand name 'Focal'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}