flywheel ai.json

Flywheel AI Brand Identity

A complete profile of Flywheel AI's visual system — colors, typography, components, and personality — extracted from https://useflywheel.ai/. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #2E4453
Accent #8D53E5
Body Font Libre Baskerville
Heading Font Libre Baskerville

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: construction industry professionals

Flywheel AI Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Here is a flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Libre Baskerville",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    },
    {
      "family": "Roboto",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#2E4453",
    "secondary": "#CAC6D7",
    "accent": "#8D53E5",
    "background": "#FFFFFF",
    "textPrimary": "#171523",
    "link": "#8D53E5"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Libre Baskerville",
      "heading": "Libre Baskerville"
    },
    "fontStacks": {
      "heading": [
        "Fjalla One",
        "sans-serif"
      ],
      "body": [
        "Libre Baskerville",
        "serif"
      ],
      "paragraph": [
        "Libre Baskerville",
        "serif"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "48px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "2px"
  },
  "components": {
    "input": {
      "background": "#CAC6D7",
      "textColor": "#FFFFFF",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#8D53E5",
      "textColor": "#FFFFFF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://useflywheel.ai/wp-content/uploads/2025/08/cropped-flywheel-ai-logo-transparent.png?w=50",
    "favicon": "https://useflywheel.ai/wp-content/uploads/2025/08/cropped-flywheel-ai-logo-transparent.png?w=32",
    "ogImage": "https://useflywheel.ai/wp-content/uploads/2025/08/cropped-flywheel-ai-logo-transparent.png?w=200",
    "logoHref": "https://useflywheel.ai"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 8,
    "reasoning": "Selected #8 because it matches the favicon and is associated with the brand 'Flywheel AI'. It is the most relevant candidate based on the source URL and brand alignment.",
    "confidence": 0.8,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Book demo",
      "reasoning": "The 'Book demo' button is likely the primary CTA as it is action-oriented and encourages user engagement with the product, which is a common primary action for SaaS websites."
    },
    "secondary": {
      "index": 0,
      "text": "Contact us",
      "reasoning": "The 'Contact us' button serves as a secondary action, providing an alternative way for users to engage with the company."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "construction industry professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.95,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 8,
        "selectedLogoReasoning": "Selected #8 because it matches the favicon and is associated with the brand 'Flywheel AI'. It is the most relevant candidate based on the source URL and brand alignment.",
        "confidence": 0.8
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}