# FlyCode Brand Identity

A complete profile of **FlyCode**'s visual system — colors, typography, components, and personality.

## Quick Facts

| Field  | Value   |
|--------|---------|
| Primary| #0000EE |
| Accent | #E8EFFF |
| Body Font | Manrope |
| Heading Font | Inter Display |

## Color Palette

- primary: #0000EE
- secondary: #6B7280
- accent: #E8EFFF
- background: #FFFFFF
- textPrimary: #171717
- link: #E8EFFF

## Typography

- primary: Manrope — https://fonts.google.com/specimen/Manrope
- heading: Inter Display — https://fonts.google.com/specimen/Inter+Display

## Visual Assets

- Logo: 
- Favicon: 
- Social card (og:image):

## UI Components

- buttonPrimary: background=#E8EFFF, textColor=#0000EE, borderRadius=10px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#0000EE, borderRadius=10px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: businesses looking to reduce payment failures

## FlyCode Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **How Stripe's Native Orchestration and FlyCode's AI Layer Unlock Next‑Level Payment Orchestration - FlyCode**  
    
  Source: [Link](https://www.flycode.com/blog/how-stripe-s-native-orchestration-and-flycode-s-ai-layer-unlock-next-level-payment-orchestration)
- **FlyCode | Stop Losing Revenue to Failed Payments & Involuntary Churn.**  
    
  Source: [Link](https://www.flycode.com/blog)
- **How a premier $110M healthy snack brand boosted payment recovery by 21% and achieved a 6X ROI**  
    
  Source: [Link](https://www.flycode.com/case-studies/how-a-premier-110m-healthy-snack-brand-boosted-payment-recovery-by-21-and-achieved-a-6x-roi-21-increase-in-payment-recovery-6x-in-roi-products-churn-audit-tool-payment-optimization-engine-smart-recovery-emails-reporting-about-the-brand-recognized-as-a-leading-health-food-brand-in-the-us-this-company-specializes-in-low-sugar-cereals-cookies-and-snack-mixes-that-cater-to-a-healthier-lifestyle-its-products-grace-23-000-american-homes-and-are-available-at-130-000-retail-locations-worldwide-in-addition-to-its-online-presence-the-brand-is-committed-to-integrating-nutritious-food-into-daily-life-focusing-on-comprehensive-wellness-objectives-that-include-weight-management-gut-health-and-overall-microbiome-vitality-central-to-its-mission-is-enabling-consumers-to-reduce-sugar-intake-without-compromising-on-the-joy-of-eating-their-favorite-snacks-the-problem-as-the-brand-continued-its-successful-expansion-in-the-direct-to-consumer-(d2c)-and-online-markets-it-faced-a-prevalent-challenge-in-the-e-commerce-sector-an-increase-in)

## Working with these fonts

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations.

### Machine-Readable Profile
```json
{
 "colorScheme": "light",
 "fonts": [
 {"family": "Inter Display", "role": "heading"},
 {"family": "Manrope", "role": "body"},
 {"family": "Inter", "role": "unknown"},
 {"family": "Avenir Next", "role": "unknown"},
 {"family": "Helvetica Neue", "role": "unknown"}
 ],
 "colors": {
 "primary": "#0000EE",
 "secondary": "#6B7280",
 "accent": "#E8EFFF",
 "background": "#FFFFFF",
 "textPrimary": "#171717",
 "link": "#E8EFFF"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Manrope",
 "heading": "Inter Display"
 },
 "fontStacks": {
 "heading": ["Manrope", "sans-serif"],
 "body": ["sans-serif"],
 "paragraph": ["Inter Display", "sans-serif"]
 },
 "fontSizes": {
 "h1": "52px",
 "h2": "16px",
 "body": "16px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "20px"
 },
 "components": {
 "buttonPrimary": {
 "background": "#E8EFFF",
 "textColor": "#0000EE",
 "borderRadius": "10px",
 "borderRadiusCorners": {
 "topLeft": "10px",
 "topRight": "10px",
 "bottomRight": "10px",
 "bottomLeft": "10px"
 },
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "#FFFFFF",
 "textColor": "#0000EE",
 "borderRadius": "10px",
 "borderRadiusCorners": {
 "topLeft": "10px",
 "topRight": "10px",
 "bottomRight": "10px",
 "bottomLeft": "10px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "https://framerusercontent.com/images/XFFydBGX2poNaGOj8Fk512TmUI.svg?width=92&height=20",
 "favicon": "https://framerusercontent.com/images/TCXH217OYqU68bEyUZnF0Df4A.png",
 "ogImage": "https://framerusercontent.com/images/8VS9BG23WfSrtICQk7b2thSsxUU.png",
 "logoHref": "./"
 },
 "personality": {
 "tone": "professional",
 "energy": "medium",
 "targetAudience": "businesses looking to reduce payment failures"
 }
}
```