Flux Auto Brand Identity

A complete profile of Flux Auto's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #E64653
• secondary: #6A5DF5
• accent: #E64653
• background: #000000
• textPrimary: #FFFFFF
• link: #0D6EFD

Typography

• primary: Open Sans — https://fonts.google.com/specimen/Open+Sans
• heading: Chakra Petch — https://fonts.google.com/specimen/Chakra+Petch

Visual Assets

• Logo:
• Favicon:

UI Components

• input: background=transparent, textColor=#FFFFFF, borderColor=null, borderRadius=0px, shadow=none
• buttonPrimary: background=#E64653, textColor=#FFFFFF, borderRadius=5px, shadow=rgba(0, 0, 0, 0.2) 0px 3px 1px -2px, rgba(0, 0, 0, 0.14) 0px 2px 2px 0px, rgba(0, 0, 0, 0.12) 0px 1px 5px 0px

Brand Personality

Tone: modern · Energy: high · Audience: technology enthusiasts and businesses interested in autonomous mobility solutions

Flux Auto Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Autonomous Mobility | Flux Auto
  • Image:
  • Source: https://fluxauto.ai/technology
• Autonomous Mobility | Flux Auto
  • Image:
  • Source: https://fluxauto.ai/
• Autonomous Mobility | Flux Auto
  • Image:
  • Source: https://fluxauto.ai/technology
• Autonomous Mobility | Flux Auto
  • Image:
  • Source: https://fluxauto.ai/technology
• Autonomous Mobility | Flux Auto
  • Image:
  • Source: https://fluxauto.ai/careers
• Autonomous Mobility | Flux Auto
  • Image:
  • Source: https://fluxauto.ai/careers

Machine-Readable Profile

{
 "colorScheme": "dark",
 "fonts": [
 {
 "family": "Open Sans",
 "role": "body"
 },
 {
 "family": "Chakra Petch",
 "role": "heading"
 }
 ],
 "colors": {
 "primary": "#E64653",
 "secondary": "#6A5DF5",
 "accent": "#E64653",
 "background": "#000000",
 "textPrimary": "#FFFFFF",
 "link": "#0D6EFD"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Open Sans",
 "heading": "Chakra Petch"
 },
 "fontStacks": {
 "heading": [
 "Chakra Petch"
 ],
 "body": [
 "Open Sans",
 "sans-serif"
 ],
 "paragraph": [
 "Open Sans",
 "sans-serif"
 ]
 },
 "fontSizes": {
 "h1": "70px",
 "h2": "20px",
 "body": "16px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "5px"
 },
 "components": {
 "input": {
 "background": "transparent",
 "textColor": "#FFFFFF",
 "borderColor": null,
 "borderRadius": "0px",
 "borderRadiusCorners": {
 "topLeft": "0px",
 "topRight": "0px",
 "bottomRight": "0px",
 "bottomLeft": "0px"
 },
 "shadow": "none"
 },
 "buttonPrimary": {
 "background": "#E64653",
 "textColor": "#FFFFFF",
 "borderRadius": "5px",
 "borderRadiusCorners": {
 "topLeft": "5px",
 "topRight": "5px",
 "bottomRight": "5px",
 "bottomLeft": "5px"
 },
 "shadow": "rgba(0, 0, 0, 0.2) 0px 3px 1px -2px, rgba(0, 0, 0, 0.14) 0px 2px 2px 0px, rgba(0, 0, 0, 0.12) 0px 1px 5px 0px"
 }
 },
 "images": {
 "logo": "https://fluxauto.ai/static/media/flux_logo_long_white.2d0cee91ec48b5395692.png",
 "favicon": "https://fluxauto.ai/assets/images/apple-icon-57x57.png",
 "ogImage": null,
 "logoHref": "/"
 },
 "personality": {
 "tone": "modern",
 "energy": "high",
 "targetAudience": "technology enthusiasts and businesses interested in autonomous mobility solutions"
 },
 "designSystem": {
 "framework": "material",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.9,
 "colors": 0.9,
 "overall": 0.9
 }
}