FlutterFlow Brand Identity

A complete profile of FlutterFlow's visual system — colors, typography, components, and personality — extracted from https://flutterflow.io. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/flutterflow
• Machine-readable JSON: https://characterquilt.com/branding/flutterflow.json

Quick Facts

Color Palette

• primary: #9BA1AE
• secondary: #5800FD
• accent: #4B39EF
• background: #060311
• textPrimary: #060311
• link: #4B39EF

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Urbanist — https://fonts.google.com/specimen/Urbanist

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#FFFFFF, textColor=#060311, borderRadius=12px, shadow=none
• buttonSecondary: background=#060311, textColor=#FFFFFF, borderRadius=0px, shadow=none

Brand Personality

Tone: modern · Energy: high · Audience: developers and tech-savvy entrepreneurs

FlutterFlow Brand in the Wild

• FlutterFlow Community

  Source: Community

• FlutterFlow Blog

  Source: Blog

• PDF Expert 3.11.2 Crack For MacOS - FlutterFlow Community

  Source: Community

• FlutterFlow Blog

  Source: Blog

• FlutterFlow Marketplace

  Source: Marketplace

• CONTEXTUAL - A Mobile Blogging App Template for FlutterFlow

  Source: Competition

Working with these fonts

Not found on Google Fonts? Follow these instructions if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Urbanist",
      "role": "heading"
    },
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#9BA1AE",
    "secondary": "#5800FD",
    "accent": "#4B39EF",
    "background": "#060311",
    "textPrimary": "#060311",
    "link": "#4B39EF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Urbanist"
    },
    "fontStacks": {
      "heading": [
        "Urbanist",
        "sans-serif"
      ],
      "body": [
        "Urbanist",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "100px",
      "h2": "20px",
      "body": "24px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "3px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#060311",
      "borderRadius": "12px",
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#060311",
      "textColor": "#FFFFFF",
      "borderRadius": "0px",
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/66b33f0fd430d8b41d25ad4c/66cb83d8d7c63944199bfbf3_PrimaryLogo%20-%20Horizontal.svg",
    "favicon": "https://cdn.prod.website-files.com/66b33f0fd430d8b41d25ad4c/6835d29a251b128df4ca1e20_favicon-35.jpg",
    "ogImage": "https://cdn.prod.website-files.com/66b33f0fd430d8b41d25ad4c/66e53a4df0ccaa6615d3de90_Social%20Share%20Image-min.png"
  }
}