fluke Brand Identity

A complete profile of fluke's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #0EF500
• secondary: #B7FCB3
• accent: #0EF500
• background: #FFFFFF
• textPrimary: #000000
• link: #BFFFBB

Typography

• primary: QuicksandVariable — https://fonts.google.com/specimen/QuicksandVariable
• heading: QuicksandVariable — https://fonts.google.com/specimen/QuicksandVariable

Visual Assets

• Logo: https://flu.ke/assets/logo.png
• Favicon: https://flu.ke/favicon.png
• Social card (og:image): https://i.ibb.co/N3DnS25/perfil-300.jpg

UI Components

• input: background=#F2F2F2, textColor=#000000, borderColor=null, borderRadius=40px, shadow=none
• buttonPrimary: background=#0EF500, textColor=#000000, borderRadius=100px, shadow=none
• buttonSecondary: background=#F8F8F8, textColor=#000000, borderColor=#CCCCCC, borderRadius=100px, shadow=none

Brand Personality

Tone: playful · Energy: high · Audience: tech-savvy individuals looking for mobile services

fluke Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Fluke para Empresas
  • Image: https://flukeparaempresas.flu.ke/_assets/v11/6d8318eca550035e8b8215eebb3c5316cf90dbe4.png
  • Source: https://flukeparaempresas.flu.ke/
• cadastro | fluke
  • Image: https://i.ibb.co/N3DnS25/perfil-300.jpg
  • Source: https://flu.ke/app/register
• fluke - telefonia móvel
  • Image: https://flu.ke/assets/benefits-three.png
  • Source: https://flu.ke/

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "QuicksandVariable",
   "role": "body"
  },
  {
   "family": "Open Sans",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#0EF500",
  "secondary": "#B7FCB3",
  "accent": "#0EF500",
  "background": "#FFFFFF",
  "textPrimary": "#000000",
  "link": "#BFFFBB"
 },
 "typography": {
  "fontFamilies": {
   "primary": "QuicksandVariable",
   "heading": "QuicksandVariable"
  },
  "fontStacks": {
   "heading": [
    "QuicksandVariable",
    "sans-serif"
   ],
   "body": [
    "QuicksandVariable",
    "sans-serif"
   ],
   "paragraph": [
    "QuicksandVariable",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "62px",
   "h2": "40px",
   "body": "14px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "100px"
 },
 "components": {
  "input": {
   "background": "#F2F2F2",
   "textColor": "#000000",
   "borderColor": null,
   "borderRadius": "40px",
   "borderRadiusCorners": {
    "topLeft": "40px",
    "topRight": "40px",
    "bottomRight": "40px",
    "bottomLeft": "40px"
   },
   "shadow": "none"
  },
  "buttonPrimary": {
   "background": "#0EF500",
   "textColor": "#000000",
   "borderRadius": "100px",
   "borderRadiusCorners": {
    "topLeft": "100px",
    "topRight": "100px",
    "bottomRight": "100px",
    "bottomLeft": "100px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#F8F8F8",
   "textColor": "#000000",
   "borderColor": "#CCCCCC",
   "borderRadius": "100px",
   "borderRadiusCorners": {
    "topLeft": "100px",
    "topRight": "100px",
    "bottomRight": "100px",
    "bottomLeft": "100px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://flu.ke/assets/logo.png",
  "favicon": "https://flu.ke/favicon.png",
  "ogImage": "https://i.ibb.co/N3DnS25/perfil-300.jpg",
  "logoAlt": "Logotipo da Fluke"
 },
 "personality": {
  "tone": "playful",
  "energy": "high",
  "targetAudience": "tech-savvy individuals looking for mobile services"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}