# fluke Brand Identity

A complete profile of **fluke**'s visual system — colors, typography, components, and personality — extracted from [https://flu.ke/](https://flu.ke/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://flu.ke/.

| Color Type | Hex Code | RGB Values |
|------------|----------|------------|
| Primary    | #0EF500  | rgb(14, 245, 0) |
| Secondary  | #B7FCB3  | rgb(183, 252, 179) |
| Accent     | #0EF500  | rgb(14, 245, 0) |
| Background | #FFFFFF  | rgb(255, 255, 255) |
| Text Primary | #000000 | rgb(0, 0, 0) |
| Link       | #BFFFBB  | rgb(191, 255, 187) |

## Typography

Each font links to its Google Fonts page where available.

| Font Role | Font Name        |
|-----------|------------------|
| Primary   | QuicksandVariable |
| Heading   | QuicksandVariable |

## Visual Assets

Logo

Favicon

Social Card

## UI Components

Live previews rendered using fluke's actual button styles.

### Input

| Property        | Value             |
|----------------|-------------------|
| Background      | #F2F2F2           |
| Text Color      | #000000           |
| Border Color    | null              |
| Border Radius   | 40px              |
| Shadow          | none              |

### Button Primary

| Property        | Value             |
|----------------|-------------------|
| Background      | #0EF500           |
| Text Color      | #000000           |
| Border Radius   | 100px             |
| Shadow          | none              |

### Button Secondary

| Property        | Value             |
|----------------|-------------------|
| Background      | #F8F8F8           |
| Text Color      | #000000           |
| Border Color    | #CCCCCC           |
| Border Radius   | 100px             |
| Shadow          | none              |

## Brand Personality

**Tone:** playful **Energy:** high **Audience:** tech-savvy individuals looking for mobile services

## fluke Brand in the Wild

Image: [flukeparaempresas.flu.ke](https://flukeparaempresas.flu.ke/_assets/v11/6d8318eca550035e8b8215eebb3c5316cf90dbe4.png)

Source: [flukeparaempresas.flu.ke](https://flukeparaempresas.flu.ke/)

Image: [i.ibb.co](https://i.ibb.co/N3DnS25/perfil-300.jpg)

Source: [flu.ke](https://flu.ke)

Image: [flu.ke](https://flu.ke/assets/benefits-three.png)

Source: [flu.ke](https://flu.ke/)

## Frequently Asked Questions

1. **What is fluke's primary brand color?**
   fluke's primary brand color is #0EF500. It anchors the visual identity across their website, product UI, and marketing materials.

2. **What font does fluke use?**
   fluke uses QuicksandVariable as the primary typeface across body and headings.

3. **Does fluke use a light or dark theme?**
   fluke's primary site uses a light color scheme, with a background of #FFFFFF.

4. **Where can I find fluke's logo?**
   fluke's logo is available directly on their site (https://flu.ke/). The current logo URL is included in the machine-readable JSON profile linked above.

5. **How was this brand profile generated?**
   This profile was extracted from https://flu.ke/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by fluke.

## Methodology

Brand data on this page was extracted from [https://flu.ke/](https://flu.ke/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by fluke.

## Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "QuicksandVariable",
      "role": "body"
    },
    {
      "family": "Open Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0EF500",
    "secondary": "#B7FCB3",
    "accent": "#0EF500",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#BFFFBB"
  },
  "typography": {
    "fontFamilies": {
      "primary": "QuicksandVariable",
      "heading": "QuicksandVariable"
    },
    "fontStacks": {
      "heading": [
        "QuicksandVariable",
        "sans-serif"
      ],
      "body": [
        "QuicksandVariable",
        "sans-serif"
      ],
      "paragraph": [
        "QuicksandVariable",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "62px",
      "h2": "40px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "100px"
  },
  "components": {
    "input": {
      "background": "#F2F2F2",
      "textColor": "#000000",
      "borderColor": null,
      "borderRadius": "40px",
      "borderRadiusCorners": {
        "topLeft": "40px",
        "topRight": "40px",
        "bottomRight": "40px",
        "bottomLeft": "40px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#0EF500",
      "textColor": "#000000",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F8F8F8",
      "textColor": "#000000",
      "borderColor": "#CCCCCC",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://flu.ke/assets/logo.png",
    "favicon": "https://flu.ke/favicon.png",
    "ogImage": "https://i.ibb.co/N3DnS25/perfil-300.jpg",
    "logoAlt": "Logotipo da Fluke"
  },
  "personality": {
    "tone": "playful",
    "energy": "high",
    "targetAudience": "tech-savvy individuals looking for mobile services"
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  }
}
```