fluke.json

fluke Brand Identity

A complete profile of fluke's visual system — colors, typography, components, and personality — extracted from https://flu.ke/. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #0EF500
Accent #0EF500
Body Font QuicksandVariable
Heading Font QuicksandVariable

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: playful · Energy: high · Audience: tech-savvy individuals looking for mobile services

fluke Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "QuicksandVariable",
      "role": "body"
    },
    {
      "family": "Open Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0EF500",
    "secondary": "#B7FCB3",
    "accent": "#0EF500",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#BFFFBB"
  },
  "typography": {
    "fontFamilies": {
      "primary": "QuicksandVariable",
      "heading": "QuicksandVariable"
    },
    "fontStacks": {
      "heading": [
        "QuicksandVariable",
        "sans-serif"
      ],
      "body": [
        "QuicksandVariable",
        "sans-serif"
      ],
      "paragraph": [
        "QuicksandVariable",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "62px",
      "h2": "40px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "100px"
  },
  "components": {
    "input": {
      "background": "#F2F2F2",
      "textColor": "#000000",
      "borderColor": null,
      "borderRadius": "40px",
      "borderRadiusCorners": {
        "topLeft": "40px",
        "topRight": "40px",
        "bottomRight": "40px",
        "bottomLeft": "40px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#0EF500",
      "textColor": "#000000",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F8F8F8",
      "textColor": "#000000",
      "borderColor": "#CCCCCC",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://flu.ke/assets/logo.png",
    "favicon": "https://flu.ke/favicon.png",
    "ogImage": "https://i.ibb.co/N3DnS25/perfil-300.jpg",
    "logoAlt": "Logotipo da Fluke"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, matches the brand name 'Fluke', and is the only candidate provided. The logo's source URL aligns with the favicon, reinforcing its role as the brand logo.",
    "confidence": 0.85,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "quero usar flukearrow_right_alt",
      "reasoning": "Button #2 with text 'quero usar flukearrow_right_alt' is likely the primary CTA due to its vibrant green color (#0EF500), which matches the brand's primary color, and its action-oriented text encouraging users to engage with the service."
    },
    "secondary": {
      "index": 3,
      "text": "ver todas as dúvidas",
      "reasoning": "Button #8 with text 'ver todas as dúvidas' is chosen as secondary due to its neutral light background color (#F8F8F8), which contrasts with the primary button's vibrant color, and its supportive role in providing additional information."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "playful",
    "energy": "high",
    "targetAudience": "tech-savvy individuals looking for mobile services"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, matches the brand name 'Fluke', and is the only candidate provided. The logo's source URL aligns with the favicon, reinforcing its role as the brand logo.",
        "confidence": 0.85
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}