Fluidize Brand Identity

A complete profile of Fluidize's visual system — colors, typography, components, and personality — extracted from https://fluidize.ai. Built for designers, agents, and AI tools.

Quick Facts

Color Palette

• primary: #0000EE
• accent: #EFEEEC
• background: #000000
• textPrimary: #0000EE
• link: #0000EE

Typography

• primary: DM Sans — https://fonts.google.com/specimen/DM+Sans
• heading: DM Sans — https://fonts.google.com/specimen/DM+Sans

Visual Assets

• Logo:
• Favicon:

UI Components

• buttonPrimary: background=#EFEEEC, textColor=#0000EE, borderRadius=10px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals

Fluidize Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Fluidize
  • Image:
  • Source: https://fluidize.ai/
• Fluidize
  • Image:
  • Source: https://fluidize.ai/waitlist
• Fluidize
  • Image:
  • Source: https://fluidize.ai/
• Fluidize accelerates R&D with AI simulations and experiments | Y Combinator posted on the topic | LinkedIn
  • Image:
  • Source: https://www.linkedin.com/posts/y-combinator_fluidize-yc-s25-accelerates-rd-work-by-activity-7357122956616982529-zxDr
• Fluidization Experiment Analysis | PDF | Fluidization | Chemical Reactor
  • Image:
  • Source: https://www.scribd.com/document/243197690/Fluidisation-report
• Bio Filter-Fluidize bed
  • Image:
  • Source: https://www.youtube.com/watch?v=7XSHa8xJSjM

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "dark",
 "fonts": [
 {
 "family": "DM Sans",
 "role": "body"
 }
],
 "colors": {
 "primary": "#0000EE",
 "accent": "#EFEEEC",
 "background": "#000000",
 "textPrimary": "#0000EE",
 "link": "#0000EE"
 },
 "typography": {
 "fontFamilies": {
 "primary": "DM Sans",
 "heading": "DM Sans"
 },
 "fontStacks": {
 "heading": [
 "DM Sans",
 "sans-serif"
 ],
 "body": [
 "sans-serif"
 ],
 "paragraph": [
 "DM Sans",
 "sans-serif"
 ]
 },
 "fontSizes": {
 "h1": "70px",
 "h2": "70px",
 "body": "16px"
 }
 },
 "spacing": {
 "baseUnit": 10,
 "borderRadius": "0px"
 },
 "components": {
 "buttonPrimary": {
 "background": "#EFEEEC",
 "textColor": "#0000EE",
 "borderRadius": "10px",
 "borderRadiusCorners": {
 "topLeft": "10px",
 "topRight": "10px",
 "bottomRight": "10px",
 "bottomLeft": "10px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "https://framerusercontent.com/images/XIpVXkiwl61w6dhBxgFn5LlXxw.png",
 "favicon": "https://framerusercontent.com/images/XzkBuyq4ZIl7aOA1YNzIufmQ0.png",
 "ogImage": null,
 "logoHref": "./"
 },
 "__llm_logo_reasoning": {
 "selectedIndex": 0,
 "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which aligns with the brand 'Fluidize'.",
 "confidence": 0.95,
 "source": "llm"
 },
 "__llm_button_reasoning": {
 "primary": {
 "index": 0,
 "text": "Book a Demo",
 "reasoning": "The button 'Book a Demo' is the only button available and uses a distinct color (#EFEEEC) that stands out against the background, making it the primary call-to-action."
 },
 "secondary": {
 "index": -1,
 "text": "N/A",
 "reasoning": "There is no other button available with a different color to serve as a secondary CTA."
 },
 "confidence": 0.9
 },
 "personality": {
 "tone": "modern",
 "energy": "medium",
 "targetAudience": "tech-savvy professionals"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.9,
 "colors": 0.9,
 "overall": 0.9
 },
 "__llm_metadata": {
 "logoSelection": {
 "llmCalled": true,
 "llmSucceeded": true,
 "finalSource": "llm",
 "rawLogoSelection": {
 "selectedLogoIndex": 0,
 "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which aligns with the brand 'Fluidize'.",
 "confidence": 0.95
 }
 },
 "buttonClassification": {
 "llmCalled": true,
 "llmSucceeded": true
 }
 }
}