Fluidize Brand Identity

A complete profile of Fluidize's visual system — colors, typography, components, and personality — extracted from https://fluidize.ai. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/fluidize
• Machine-readable JSON: https://characterquilt.com/branding/fluidize.json
• Per-page llms.txt: https://characterquilt.com/branding/fluidize/llms.txt

Quick Facts

Color Palette

• primary: #0000EE
• accent: #EFEEEC
• background: #000000
• textPrimary: #0000EE
• link: #0000EE

Typography

• primary: DM Sans — https://fonts.google.com/specimen/DM+Sans
• heading: DM Sans — https://fonts.google.com/specimen/DM+Sans

Visual Assets

• Logo:
• Favicon:

UI Components

• buttonPrimary: background=#EFEEEC, textColor=#0000EE, borderRadius=10px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals

Fluidize Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Fluidize
  • Image:
  • Source: https://fluidize.ai/
• Fluidize
  • Image:
  • Source: https://fluidize.ai/waitlist
• Fluidize
  • Image:
  • Source: https://fluidize.ai/
• Fluidize accelerates R&D with AI simulations and experiments | Y Combinator posted on the topic | LinkedIn
  • Image:
  • Source: https://www.linkedin.com/posts/y-combinator_fluidize-yc-s25-accelerates-rd-work-by-activity-7357122956616982529-zxDr
• Fluidization Experiment Analysis | PDF | Fluidization | Chemical Reactor
  • Image:
  • Source: https://www.scribd.com/document/243197690/Fluidisation-report
• Bio Filter-Fluidize bed
  • Image:
  • Source: https://www.youtube.com/watch?v=7XSHa8xJSjM

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "DM Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "accent": "#EFEEEC",
    "background": "#000000",
    "textPrimary": "#0000EE",
    "link": "#0000EE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "DM Sans",
      "heading": "DM Sans"
    },
    "fontStacks": {
      "heading": [
        "DM Sans",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "DM Sans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "70px",
      "h2": "70px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 10,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#EFEEEC",
      "textColor": "#0000EE",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://framerusercontent.com/images/XIpVXkiwl61w6dhBxgFn5LlXxw.png",
    "favicon": "https://framerusercontent.com/images/XzkBuyq4ZIl7aOA1YNzIufmQ0.png",
    "ogImage": null,
    "logoHref": "./"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which aligns with the brand 'Fluidize'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Book a Demo",
      "reasoning": "The button 'Book a Demo' is the only button available and uses a distinct color (#EFEEEC) that stands out against the background, making it the primary call-to-action."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There is no other button available with a different color to serve as a secondary CTA."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which aligns with the brand 'Fluidize'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}