llms.txt

Flowtel Brand Identity

A complete profile of Flowtel's visual system — colors, typography, components, and personality — extracted from https://flowtel.ai. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #1F232E
Accent #E5F6FF
Body Font Helvetica
Heading Font Aeonik-Regular

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: modern · Energy: medium · Audience: hospitality industry professionals

Flowtel Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Helvetica",
   "role": "body"
  },
  {
   "family": "Aeonik-Regular",
   "role": "heading"
  },
  {
   "family": "Inter",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#1F232E",
  "secondary": "#9CA3AF",
  "accent": "#E5F6FF",
  "background": "#101010",
  "textPrimary": "#101010",
  "link": "#E5F6FF"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Helvetica",
   "heading": "Aeonik-Regular"
  },
  "fontStacks": {
   "heading": [
    "Aeonik-Medium",
    "Helvetica"
   ],
   "body": [
    "Inter",
    "-apple-system",
    "BlinkMacSystemFont",
    "sans-serif"
   ],
   "paragraph": [
    "Aeonik-Regular",
    "Helvetica"
   ]
  },
  "fontSizes": {
   "h1": "64px",
   "h2": "48px",
   "body": "20px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "3px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#101010",
   "textColor": "#1F232E",
   "borderColor": "#FFFFFF",
   "borderRadius": "9999px",
   "borderRadiusCorners": {
    "topLeft": "9999px",
    "topRight": "9999px",
    "bottomRight": "9999px",
    "bottomLeft": "9999px"
   },
   "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px"
  }
 },
 "images": {
  "logo": "https://www.flowtel.ai/main-logo.svg",
  "favicon": "https://www.flowtel.ai/logo-f.png",
  "ogImage": "https://flowtel.ai/og-image.jpg",
  "logoAlt": "Flowtel logo"
 },
 "__llm_logo_reasoning": {
  "selectedIndex": 0,
  "reasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Flowtel'.",
  "confidence": 0.95,
  "source": "llm"
 },
 "__llm_button_reasoning": {
  "primary": {
   "index": 0,
   "text": "Get Started",
   "reasoning": "The 'Get Started' button is typically a strong call-to-action, indicating the primary action users are encouraged to take. It is often used as the main CTA on websites."
  },
  "secondary": {
   "index": -1,
   "text": "N/A",
   "reasoning": "Both buttons share the same background color, making it impossible to select a secondary button with a different color as required."
  },
  "confidence": 0.9
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "hospitality industry professionals"
 },
 "designSystem": {
  "framework": "tailwind",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.9,
  "colors": 0.9,
  "overall": 0.9
 },
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": true,
   "llmSucceeded": true,
   "finalSource": "llm",
   "rawLogoSelection": {
    "selectedLogoIndex": 0,
    "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Flowtel'.",
    "confidence": 0.95
   }
  },
  "buttonClassification": {
   "llmCalled": true,
   "llmSucceeded": true
  }
 }
}