# Flowtel Brand Identity

A complete profile of **Flowtel**'s visual system — colors, typography, components, and personality — extracted from [https://flowtel.ai](https://flowtel.ai/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://flowtel.ai.

| Color            | Hex        | RGB                   |
|------------------|------------|------------------------|
| Primary          | #1F232E    | rgb(31, 35, 46)       |
| Secondary        | #9CA3AF    | rgb(156, 163, 175)    |
| Accent           | #E5F6FF    | rgb(229, 246, 255)    |
| Background       | #101010    | rgb(16, 16, 16)       |
| Text Primary     | #101010    | rgb(16, 16, 16)       |
| Link             | #E5F6FF    | rgb(229, 246, 255)    |

## Typography

Each font links to its Google Fonts page where available.

### Fonts
| Role  | Family          |
|-------|-----------------|
| Body  | Helvetica       |
| Heading| Aeonik-Regular  |

## Visual Assets

Logo

Favicon

Social Card

## UI Components

Live previews rendered using Flowtel's actual button styles.

**Button Primary:**  
- Background: #101010  
- Text Color: #1F232E  
- Border Color: #FFFFFF  
- Border Radius: 9999px  
- Shadow: rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px

## Brand Personality

- **Tone:** modern
- **Energy:** medium
- **Audience:** hospitality industry professionals

## Flowtel Brand in the Wild

Image: [flowtel.ai](https://www.flowtel.ai/recIftiXiAgmPcX9T.jpg)  
Source: [flowtel.ai](https://www.flowtel.ai/about)

Image: [flowtel.ai](https://www.flowtel.ai/about-bg.jpg)  
Source: [flowtel.ai](https://www.flowtel.ai/about)

Image: [flowtel.ai](https://www.flowtel.ai/Group%20880INTEGRATIONS.png)  
Source: [flowtel.ai](https://flowtel.ai/)

Image: [flowtel.ai](https://www.flowtel.ai/Group%20881INTEGRATIONS.png)  
Source: [flowtel.ai](https://flowtel.ai/)

Image: [flowtel.ai](https://www.flowtel.ai/Y_Combinator_logo_text_wordmark.png)  
Source: [flowtel.ai](https://www.flowtel.ai/about)

Image: [flowtel.ai](https://www.flowtel.ai/dgXjfQkDmlnT1QGPikOlyFWdE.png)  
Source: [flowtel.ai](https://www.flowtel.ai/about)

## Frequently Asked Questions

1. **What is Flowtel's primary brand color?**  
   Flowtel's primary brand color is #1F232E. It anchors the visual identity across their website, product UI, and marketing materials.
2. **What accent color does Flowtel use?**  
   Flowtel uses #E5F6FF as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
3. **What font does Flowtel use?**  
   Flowtel uses Helvetica for body text and Aeonik-Regular for headings. Fonts were detected on https://flowtel.ai as part of their live design system.
4. **Does Flowtel use a light or dark theme?**  
   Flowtel's primary site uses a light color scheme, with a background of #101010.
5. **Where can I find Flowtel's logo?**  
   Flowtel's logo is available directly on their site (https://flowtel.ai). The current logo URL is included in the machine-readable JSON profile linked above.
6. **How was this brand profile generated?**  
   This profile was extracted from https://flowtel.ai using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Flowtel.

## Methodology

Brand data on this page was extracted from [https://flowtel.ai](https://flowtel.ai/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Flowtel.