flowtel.json

Flowtel Brand Identity

A complete profile of Flowtel's visual system — colors, typography, components, and personality — extracted from https://flowtel.ai. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #1F232E
Accent #E5F6FF
Body Font Helvetica
Heading Font Aeonik-Regular

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: modern · Energy: medium · Audience: hospitality industry professionals

Flowtel Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Here’s a way to capture the fonts if you have permission to use them:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Helvetica",
      "role": "body"
    },
    {
      "family": "Aeonik-Regular",
      "role": "heading"
    },
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#1F232E",
    "secondary": "#9CA3AF",
    "accent": "#E5F6FF",
    "background": "#101010",
    "textPrimary": "#101010",
    "link": "#E5F6FF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Helvetica",
      "heading": "Aeonik-Regular"
    },
    "fontStacks": {
      "heading": [
        "Aeonik-Medium",
        "Helvetica"
      ],
      "body": [
        "Inter",
        "-apple-system",
        "BlinkMacSystemFont",
        "sans-serif"
      ],
      "paragraph": [
        "Aeonik-Regular",
        "Helvetica"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "48px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "3px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#101010",
      "textColor": "#1F232E",
      "borderColor": "#FFFFFF",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px"
    }
  },
  "images": {
    "logo": "https://www.flowtel.ai/main-logo.svg",
    "favicon": "https://www.flowtel.ai/logo-f.png",
    "ogImage": "https://flowtel.ai/og-image.jpg",
    "logoAlt": "Flowtel logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Flowtel'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get Started",
      "reasoning": "The 'Get Started' button is typically a strong call-to-action, indicating the primary action users are encouraged to take. It is often used as the main CTA on websites."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "Both buttons share the same background color, making it impossible to select a secondary button with a different color as required."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "hospitality industry professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Flowtel'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}