Floworks Brand Identity

A complete profile of Floworks's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #37322F
• accent: #37322F
• background: #FFFFFF
• textPrimary: #37322F
• link: #000000

Typography

• primary: Inter — Google Fonts
• heading: Inter — Google Fonts

Visual Assets

• Logo:
• Social card (og:image):

UI Components

• buttonPrimary: background=#37322F, textColor=#FFFFFF, borderRadius=33554400px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px
• buttonSecondary: background=#F8F8F6, textColor=#605A57, borderColor=#E0DEDB, borderRadius=33554400px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: B2B sales professionals

Floworks Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Floworks AI — Autonomous AI Agents for B2B Sales Outreach
  • Image:
  • Source: Floworks
• Floworks Blog: Insights and Strategies for Smarter Sales with AI
  • Image:
  • Source: Floworks Blog
• Floworks AI — Autonomous AI Agents for B2B Sales Outreach
  • Image:
  • Source: Floworks
• Floworks Blog: Insights and Strategies for Smarter Sales with AI
  • Image:
  • Source: Floworks Blog
• Floworks AI — Autonomous AI Agents for B2B Sales Outreach
  • Image:
  • Source: Floworks
• Floworks Blog: Insights and Strategies for Smarter Sales with AI
  • Image:
  • Source: Floworks Blog

Working with these fonts

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS and copy out the matching @font-face declarations.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "Inter",
 "role": "body"
 },
 {
 "family": "Tobias",
 "role": "unknown"
 }
 ],
 "colors": {
 "primary": "#37322F",
 "accent": "#37322F",
 "background": "#FFFFFF",
 "textPrimary": "#37322F",
 "link": "#000000"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Inter",
 "heading": "Inter"
 },
 "fontStacks": {
 "heading": [
 "Inter",
 "ui-sans-serif",
 "system-ui",
 "-apple-system",
 "BlinkMacSystemFont",
 "sans-serif"
 ],
 "body": [
 "Inter",
 "ui-sans-serif",
 "system-ui",
 "-apple-system",
 "BlinkMacSystemFont",
 "sans-serif"
 ],
 "paragraph": [
 "Inter",
 "ui-sans-serif",
 "system-ui",
 "-apple-system",
 "BlinkMacSystemFont",
 "sans-serif"
 ]
 },
 "fontSizes": {
 "h1": "60px",
 "h2": "24px",
 "body": "24px"
 }
 },
 "spacing": {
 "baseUnit": 8,
 "borderRadius": "0px"
 },
 "components": {
 "buttonPrimary": {
 "background": "#37322F",
 "textColor": "#FFFFFF",
 "borderRadius": "33554400px",
 "borderRadiusCorners": {
 "topLeft": "33554400px",
 "topRight": "33554400px",
 "bottomRight": "33554400px",
 "bottomLeft": "33554400px"
 },
 "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(255, 255, 255, 0.08) 0px 0px 0px 2.5px inset"
 },
 "buttonSecondary": {
 "background": "#F8F8F6",
 "textColor": "#605A57",
 "borderColor": "#E0DEDB",
 "borderRadius": "33554400px",
 "borderRadiusCorners": {
 "topLeft": "33554400px",
 "topRight": "33554400px",
 "bottomRight": "33554400px",
 "bottomLeft": "33554400px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "https://www.floworks.ai/images/floworks-logo-new.png",
 "favicon": null,
 "ogImage": "https://floworks.ai/images/untitled-20design-20-2815-29.png",
 "logoHref": "/",
 "logoAlt": "Floworks"
 },
 "personality": {
 "tone": "professional",
 "energy": "medium",
 "targetAudience": "B2B sales professionals"
 },
 "designSystem": {
 "framework": "tailwind",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.9,
 "colors": 0.9,
 "overall": 0.9
 }
}