Floworks Brand Identity

A complete profile of Floworks's visual system — colors, typography, components, and personality — extracted from https://floworks.ai/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://floworks.ai/.

• primary: #37322F
• accent: #37322F
• background: #FFFFFF
• textPrimary: #37322F
• link: #000000

Typography

Each font links to its Google Fonts page where available.

• primary: Inter
• heading: Inter

Visual Assets

Logo

Social Card

UI Components

Live previews rendered using Floworks's actual button styles.

Button Primary

• background: #37322F
• textColor: #FFFFFF
• borderRadius: 0px
• shadow: rgba(0, 0, 0, 0) 0px 0px 0px 0px

Button Secondary

• background: #F8F8F6
• textColor: #605A57
• borderColor: #E0DEDB
• borderRadius: 0px

Brand Personality

• Tone: professional
• Energy: medium
• Audience: B2B sales professionals

Floworks Brand in the Wild

Image: floworks.ai

Image: i0.wp.com

Image: floworks.ai

Image: i0.wp.com

Image: floworks.ai

Image: i0.wp.com

Frequently Asked Questions

• What is Floworks's primary brand color?
  Floworks's primary brand color is #37322F. It anchors the visual identity across their website, product UI, and marketing materials.

• What font does Floworks use?
  Floworks uses Inter as the primary typeface across body and headings.

• Does Floworks use a light or dark theme?
  Floworks's primary site uses a light color scheme, with a background of #FFFFFF.

• Where can I find Floworks's logo?
  Floworks's logo is available directly on their site (https://floworks.ai/). The current logo URL is included in the machine-readable JSON profile linked above.

• How was this brand profile generated?
  This profile was extracted from https://floworks.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Floworks.

Methodology

Brand data on this page was extracted from https://floworks.ai/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Floworks.