Flowly Brand Identity

A complete profile of Flowly's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #315887
• secondary: #5772FF
• accent: #5772FF
• background: #FEFEFE
• textPrimary: #315887
• link: #315887

Typography

• primary: Nunito Sans — https://fonts.google.com/specimen/Nunito+Sans
• heading: Nunito — https://fonts.google.com/specimen/Nunito

Visual Assets

• Logo:
• Favicon:

UI Components

• buttonPrimary: background=#5772FF, textColor=#FFFFFF, borderRadius=20px, shadow=none
• buttonSecondary: background=#FEFEFE, textColor=#315887, borderRadius=0px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: Individuals seeking pain recovery solutions

Flowly Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• "You know what would help?" Stressed Brain T Shirt, Men/Unisex
  • Image:
  • Source: Stressed Brain T Shirt
• The Beat - Flowly Blog
  • Image: .png)
  • Source: Flowly Blog
• Ebbi Blush Cork-back coaster
  • Image:
  • Source: Ebbi Blush Cork-back coaster
• Taking Control: Managing Chronic Pain and Depression
  • Image: .png)
  • Source: Managing Chronic Pain and Depression

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Nunito Sans",
      "role": "body"
    },
    {
      "family": "Nunito",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#315887",
    "secondary": "#5772FF",
    "accent": "#5772FF",
    "background": "#FEFEFE",
    "textPrimary": "#315887",
    "link": "#315887"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Nunito Sans",
      "heading": "Nunito"
    },
    "fontStacks": {
      "heading": [
        "Nunito",
        "sans-serif"
      ],
      "body": [
        "Nunito Sans",
        "sans-serif"
      ],
      "paragraph": [
        "Nunito Sans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "52px",
      "h2": "24px",
      "body": "28px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "15px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#5772FF",
      "textColor": "#FFFFFF",
      "borderRadius": "20px",
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FEFEFE",
      "textColor": "#315887",
      "borderRadius": "0px",
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/63d31ffce6af31d9af93d55a/63dab75a449da940ec53996e_FlowlyLogo-200.png",
    "favicon": "https://cdn.prod.website-files.com/63d31ffce6af31d9af93d55a/63db1da08c99fea1c305597c_FlowlyFavicon%4032%20copy.png"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "Individuals seeking pain recovery solutions"
  }
}