flowly.json

Flowly Brand Identity

A complete profile of Flowly's visual system — colors, typography, components, and personality — extracted from https://www.flowly.world/. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #315887
Accent #5772FF
Body Font Nunito Sans
Heading Font Nunito

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: Individuals seeking pain recovery solutions

Flowly Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Here are suggestions that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Nunito Sans",
      "role": "body"
    },
    {
      "family": "Nunito",
      "role": "heading"
    },
    {
      "family": "Made Tommy Soft",
      "role": "display"
    }
  ],
  "colors": {
    "primary": "#315887",
    "secondary": "#5772FF",
    "accent": "#5772FF",
    "background": "#FEFEFE",
    "textPrimary": "#315887",
    "link": "#315887"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Nunito Sans",
      "heading": "Nunito"
    },
    "fontStacks": {
      "heading": [
        "Made Tommy Soft",
        "sans-serif"
      ],
      "body": [
        "Nunito Sans",
        "sans-serif"
      ],
      "paragraph": [
        "Nunito Sans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "52px",
      "h2": "24px",
      "body": "28px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "15px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#5772FF",
      "textColor": "#FFFFFF",
      "borderRadius": "20px",
      "borderRadiusCorners": {
        "topLeft": "20px",
        "topRight": "20px",
        "bottomRight": "20px",
        "bottomLeft": "20px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FEFEFE",
      "textColor": "#315887",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/63d31ffce6af31d9af93d55a/63dab75a449da940ec53996e_FlowlyLogo-200.png",
    "favicon": "https://cdn.prod.website-files.com/63d31ffce6af31d9af93d55a/63db1da08c99fea1c305597c_FlowlyFavicon%4032%20copy.png",
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "Flowly Home"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'Flowly'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 3,
      "text": "Get Started",
      "reasoning": "Button #3 has a vibrant blue background (#5772FF), which is a strong brand color, and the action-oriented text 'Get Started' makes it a clear primary CTA."
    },
    "secondary": {
      "index": 0,
      "text": "Book a Free Consultation Call",
      "reasoning": "Button #0 has a different background color (#FEFEFE) and offers a secondary action 'Book a Free Consultation Call', making it suitable as a secondary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "Individuals seeking pain recovery solutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'Flowly'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}