FlowEQ Brand Identity

A complete profile of FlowEQ's visual system — colors, typography, components, and personality — extracted from https://www.floweq.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.floweq.com.

• Primary: #1776A7
• Secondary: #3898EC
• Accent: #005DC7
• Background: #FFFFFF
• Text Primary: #005DC7
• Link: #005DC7

Typography

Each font links to its Google Fonts page where available.

• Primary Font: Poppins
• Heading Font: Poppins

Visual Assets

Logo

Favicon

UI Components

• Button Primary
  Background: #005DC7
  Text Color: #D8DDE3
  Border Radius: 8px
  Shadow: none

• Button Secondary
  Background: #FCFCFF
  Text Color: #2D3136
  Border Radius: 8px
  Shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: business professionals

Frequently Asked Questions

• What is FlowEQ's primary brand color?
  FlowEQ's primary brand color is #1776A7. It anchors the visual identity across their website, product UI, and marketing materials.

• What accent color does FlowEQ use?
  FlowEQ uses #005DC7 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

• What font does FlowEQ use?
  FlowEQ uses Poppins as the primary typeface across body and headings.

• Does FlowEQ use a light or dark theme?
  FlowEQ's primary site uses a light color scheme, with a background of #FFFFFF.

• Where can I find FlowEQ's logo?
  FlowEQ's logo is available directly on their site (https://www.floweq.com).

• How was this brand profile generated?
  This profile was extracted from https://www.floweq.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles.

Methodology

Brand data on this page was extracted from https://www.floweq.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.