llms.txt
Flow Brand Identity
A complete profile of Flow's visual system — colors, typography, components, and personality.
Quick Facts
| Field | Value |
|---|---|
| Primary | #3898EC |
| Accent | #3898EC |
| Body Font | DM Sans |
| Heading Font | Varela Round |
Color Palette
- primary: #3898EC
- secondary: #4D8AF8
- accent: #3898EC
- background: #FFFFFF
- textPrimary: #00096A
- link: #00096A
Typography
- primary: DM Sans — https://fonts.google.com/specimen/DM+Sans
- heading: Varela Round — https://fonts.google.com/specimen/Varela+Round
Visual Assets
- Logo:
- Favicon:
- Social card (og:image):
UI Components
- buttonPrimary: background=#3898EC, textColor=#FFFFFF, borderRadius=20px, shadow=none
Brand Personality
Tone: modern · Energy: medium · Audience: tech-savvy users looking for productivity tools
Flow Brand in the Wild
Real-world brand assets — ads, campaigns, marketing materials.
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Machine-Readable Profile
{
"colorScheme": "light",
"fonts": [
{
"family": "DM Sans",
"role": "body"
},
{
"family": "Varela Round",
"role": "heading"
}
],
"colors": {
"primary": "#3898EC",
"secondary": "#4D8AF8",
"accent": "#3898EC",
"background": "#FFFFFF",
"textPrimary": "#00096A",
"link": "#00096A"
},
"typography": {
"fontFamilies": {
"primary": "DM Sans",
"heading": "Varela Round"
},
"fontStacks": {
"heading": [
"Varela Round",
"sans-serif"
],
"body": [
"DM Sans",
"sans-serif"
],
"paragraph": [
"Varela Round",
"sans-serif"
]
},
"fontSizes": {
"h1": "40px",
"h2": "32px",
"body": "20px"
}
},
"spacing": {
"baseUnit": 8,
"borderRadius": "0px"
},
"components": {
"buttonPrimary": {
"background": "#3898EC",
"textColor": "#FFFFFF",
"borderRadius": "20px",
"borderRadiusCorners": {
"topLeft": "20px",
"topRight": "20px",
"bottomRight": "20px",
"bottomLeft": "20px"
},
"shadow": "none"
}
},
"images": {
"logo": "https://cdn.prod.website-files.com/5f0f4be6e2475b738a09fec6/602eedc1aaaec85623155330_flow%20logo%20white.png",
"favicon": "https://cdn.prod.website-files.com/5f0f4be6e2475b738a09fec6/603846702754eb896997ef51_flow-orb-logo-small.png",
"ogImage": "https://cdn.prod.website-files.com/5f0f4be6e2475b738a09fec6/60550c9096329b79ed70a2d6_enterflow%20social.png"
},
"personality": {
"tone": "modern",
"energy": "medium",
"targetAudience": "tech-savvy users looking for productivity tools"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.9,
"colors": 0.9,
"overall": 0.9
}
}