Flow Brand Identity

A complete profile of Flow's visual system — colors, typography, components, and personality — extracted from https://enterflow.app. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://enterflow.app.

• primary: #3898EC (rgb(56, 152, 236))
• secondary: #4D8AF8 (rgb(77, 138, 248))
• accent: #3898EC (rgb(56, 152, 236))
• background: #FFFFFF (rgb(255, 255, 255))
• textPrimary: #00096A (rgb(0, 9, 106))
• link: #00096A (rgb(0, 9, 106))

Typography

Each font links to its Google Fonts page where available.

• primary: DM Sans (DM Sans Google Fonts →)
• heading: Varela Round (Varela Round Google Fonts →)

UI Components

Live previews rendered using Flow's actual button styles.

• Button Primary:
  • background: #3898EC
  • textColor: #FFFFFF
  • borderRadius: 20px
  • shadow: none

Brand Personality

• Tone: modern
• Energy: medium
• Audience: tech-savvy users looking for productivity tools

Frequently Asked Questions

• What is Flow's primary brand color?
  Flow's primary brand color is #3898EC. It anchors the visual identity across their website, product UI, and marketing materials.

• What font does Flow use?
  Flow uses DM Sans for body text and Varela Round for headings.

• Does Flow use a light or dark theme?
  Flow's primary site uses a light color scheme, with a background of #FFFFFF.

• Where can I find Flow's logo?
  Flow's logo is available directly on their site (https://enterflow.app).

• How was this brand profile generated?
  This profile was extracted from https://enterflow.app using the Firecrawl branding extraction API.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "DM Sans",
      "role": "body"
    },
    {
      "family": "Varela Round",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#3898EC",
    "secondary": "#4D8AF8",
    "accent": "#3898EC",
    "background": "#FFFFFF",
    "textPrimary": "#00096A",
    "link": "#00096A"
  },
  "typography": {
    "fontFamilies": {
      "primary": "DM Sans",
      "heading": "Varela Round"
    },
    "fontStacks": {
      "heading": [
        "Varela Round",
        "sans-serif"
      ],
      "body": [
        "DM Sans",
        "sans-serif"
      ],
      "paragraph": [
        "Varela Round",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "40px",
      "h2": "32px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#3898EC",
      "textColor": "#FFFFFF",
      "borderRadius": "20px",
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/5f0f4be6e2475b738a09fec6/602eedc1aaaec85623155330_flow%20logo%20white.png",
    "favicon": "https://cdn.prod.website-files.com/5f0f4be6e2475b738a09fec6/603846702754eb896997ef51_flow-orb-logo-small.png",
    "ogImage": "https://cdn.prod.website-files.com/5f0f4be6e2475b738a09fec6/60550c9096329b79ed70a2d6_enterflow%20social.png"
  }
}