Flow Club Brand Identity

A complete profile of Flow Club's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #091454
• secondary: #EFF3FF
• accent: #091454
• background: #FFFFFF
• textPrimary: #081158
• link: #081158

Typography

• primary: Sato — https://fonts.google.com/specimen/Sato
• heading: Red Hat Display — https://fonts.google.com/specimen/Red+Hat+Display

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#091454, textColor=#FFFFFF, borderColor=#081158, borderRadius=8px, shadow=none
• buttonSecondary: background=#CFDDEE, textColor=#081158, borderColor=#081158, borderRadius=8px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: professionals seeking productivity

Flow Club Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Body Doubling for ADHD: Everything You Need to Know - Flow Club
  • Image:
  • Source: Link
• Sal Geere on Flow Club
  • Image:
  • Source: Link
• Flow Club Blog
  • Image:
  • Source: Link
• How to Be a Great Accountability Partner - Flow Club
  • Image:
  • Source: Link
• Flow Club Blog
  • Image:
  • Source: Link
• Body Doubling for ADHD: Everything You Need to Know - Flow Club
  • Image: .webp)
  • Source: Link

Working with these fonts

Not found on Google Fonts? Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Red Hat Display",
      "role": "heading"
    },
    {
      "family": "Sato",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#091454",
    "secondary": "#EFF3FF",
    "accent": "#091454",
    "background": "#FFFFFF",
    "textPrimary": "#081158",
    "link": "#081158"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Sato",
      "heading": "Red Hat Display"
    },
    "fontStacks": {
      "heading": [
        "Red Hat Display",
        "sans-serif"
      ],
      "body": [
        "Red Hat Display",
        "sans-serif"
      ],
      "paragraph": [
        "Red Hat Display",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "80px",
      "h2": "16px",
      "body": "22px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#091454",
      "textColor": "#FFFFFF",
      "borderColor": "#081158",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#CFDDEE",
      "textColor": "#081158",
      "borderColor": "#081158",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/602c0d03c082d985980c0fdd/63c0cabbf341f3128e97c672_Flow%20Club.svg",
    "favicon": "https://cdn.prod.website-files.com/602c0d03c082d985980c0fdd/6447163a84e969b07c173dbc_flowclub.ico.png",
    "ogImage": "https://cdn.prod.website-files.com/602c0d03c082d985980c0fdd/6035d655c140397c4e344431_Facebook%20post%20-%201.png"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "professionals seeking productivity"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  }
}