Floot Brand Identity

A complete profile of Floot's visual system — colors, typography, components, and personality — extracted from https://floot.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://floot.com.

primary

#111827

rgb(17, 24, 39)

secondary

#F97316

rgb(249, 115, 22)

accent

#000000

rgb(0, 0, 0)

background

#FFFFFF

rgb(255, 255, 255)

textPrimary

#6B7280

rgb(107, 114, 128)

link

#6B7280

rgb(107, 114, 128)

Typography

Each font links to its Google Fonts page where available.

primary

Inter

Inter Google Fonts →

heading

Bricolage Grotesque

Bricolage Grotesque Google Fonts →

Bricolage Grotesque, Poppins, Inter, system-ui, sans-serif

UI Components

Live previews rendered using Floot's actual button styles.

Input

input

backgroundtransparenttextColor#111827borderColornullborderRadius0pxshadownone

Button Primary

buttonPrimary

background#000000textColor#FFFFFFborderRadius9999pxshadowrgba(0, 0, 0, 0.2) 0px 4px 14px 0px

Button Secondary

buttonSecondary

background#FFFFFFtextColor#71717AborderColor#D4D4D8borderRadius9999pxshadownone

Brand Personality

Tone: modern Energy: medium Audience: web developers and designers

Floot Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Floot's primary brand color?

Floot's primary brand color is #111827. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Floot use?

Floot uses #000000 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Floot use?

Floot uses Inter for body text and Bricolage Grotesque for headings. Fonts were detected on https://floot.com as part of their live design system.

Does Floot use a light or dark theme?

Floot's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Floot's logo?

Floot's logo is available directly on their site (https://floot.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://floot.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Floot.

Methodology

Brand data on this page was extracted from https://floot.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Floot.