Flockjay Brand Identity

A complete profile of Flockjay's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #508BEF
• secondary: #F2EBFF
• accent: #508BEF
• background: #FFFFFF
• textPrimary: #1D1E21
• link: #0000EE

Typography

• primary: Satoshi Medium — https://fonts.google.com/specimen/Satoshi+Medium
• heading: Satoshi Medium — https://fonts.google.com/specimen/Satoshi+Medium

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#508BEF, textColor=#FFFFFF, borderRadius=10px, shadow=none
• buttonSecondary: background=#EAF1FD, textColor=#1D1E21, borderRadius=10px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: sales teams and professionals

Flockjay Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• How to Capture Sales Ideas and Strategies in Slack
  • Image:
  • Source: Blog Link
• Sales Enablement Tips and News | Flockjay
  • Image:
  • Source: Blog Link
• Sales Enablement Tips and News | Flockjay
  • Image:
  • Source: Blog Link
• What Is a Competitive Battlecard?
  • Image:
  • Source: Blog Link
• How To Create Sales Training Content
  • Image:
  • Source: Blog Link
• How to Bootstrap Sales Enablement for a Small Business
  • Image:
  • Source: Blog Link

Working with these fonts

Not found on Google Fonts? Follow these instructions to capture fonts if you have permission:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font".
3. Hard-reload the page and click around to load specific routes.
4. For each captured font URL: right-click → Save As to download locally.
5. Extract and rewrite the @font-face declarations in the CSS.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Satoshi Medium",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#508BEF",
  "secondary": "#F2EBFF",
  "accent": "#508BEF",
  "background": "#FFFFFF",
  "textPrimary": "#1D1E21",
  "link": "#0000EE"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Satoshi Medium",
   "heading": "Satoshi Medium"
  },
  "fontStacks": {
   "heading": [
    "false Semi-bold",
    "false Semi-bold Placeholder",
    "sans-serif"
   ],
   "body": [
    "sans-serif"
   ],
   "paragraph": [
    "false Semi-bold",
    "false Semi-bold Placeholder",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "64px",
   "h2": "64px",
   "body": "16px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "8px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#508BEF",
   "textColor": "#FFFFFF",
   "borderRadius": "10px",
   "borderRadiusCorners": {
    "topLeft": "10px",
    "topRight": "10px",
    "bottomRight": "10px",
    "bottomLeft": "10px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#EAF1FD",
   "textColor": "#1D1E21",
   "borderRadius": "10px",
   "borderRadiusCorners": {
    "topLeft": "10px",
    "topRight": "10px",
    "bottomRight": "10px",
    "bottomLeft": "10px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://framerusercontent.com/images/nsUIQqms1QiFbprnxzHnffk7huU.svg",
  "favicon": "https://framerusercontent.com/images/xiYUsXretucQcAIsYgIo9tquWro.svg",
  "ogImage": "https://framerusercontent.com/images/CuF6yNbSP7SpVrFJ8bUJlf3gKnk.png",
  "logoHref": "./"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "sales teams and professionals"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}