Flock Safety Brand Identity

A complete profile of Flock Safety's visual system — colors, typography, components, and personality — extracted from http://www.flocksafety.com. Built for designers, agents, and AI tools.

Primary

#123A09

Accent

#3FC919

Body Font

Denim

Heading

Denim

Color Palette

Brand palette extracted from http://www.flocksafety.com.

primary

#123A09

rgb(18, 58, 9)

secondary

#061602

rgb(6, 22, 2)

accent

#3FC919

rgb(63, 201, 25)

background

#ECEFEB

rgb(236, 239, 235)

textPrimary

#000000

rgb(0, 0, 0)

link

#3FC919

rgb(63, 201, 25)

Typography

Each font links to its Google Fonts page where available.

primary

Denim

Denim Google Fonts →

heading

Denim

Denim Google Fonts →

Denim, Arial, sans-serif

Visual Assets

%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M68.8358%2022.8312C67.6885%2022.051%2066.8038%2020.9888%2066.1861%2019.6447C65.567%2018.3006%2065.2574%2016.8148%2065.2574%2015.1873C65.2574%2013.5598%2065.5731%2012.0465%2066.2028%2010.7131C66.8326%209.3797%2067.7264%208.32364%2068.8859%207.5434C70.0453%206.76316%2071.3898%206.37456%2072.9195%206.37456H74C75.2823%206.37456%2076.4417%206.67477%2077.4767%207.27214C78.5116%207.87104%2079.3326%208.70156%2079.9412%209.76372C80.5482%2010.8259%2080.8866%2012.0343%2080.9534%2013.3906H76.598C76.5085%2012.4412%2076.2217%2011.6625%2075.7376%2011.0514C75.2535%2010.4419%2074.651%2010.1356%2073.9317%2010.1356H72.9195C72.2442%2010.1356%2071.6645%2010.3672%2071.1804%2010.8305C70.6963%2011.2937%2070.3245%2011.9048%2070.0665%2012.6607C69.807%2013.418%2069.678%2014.2592%2069.678%2015.1858C69.678%2016.1123%2069.807%2016.9596%2070.0665%2017.7276C70.3245%2018.4957%2070.6917%2019.1068%2071.1637%2019.5578C71.6356%2020.0104%2072.1987%2020.236%2072.8512%2020.236H73.8634C74.6055%2020.236%2075.2186%2019.9419%2075.7027%2019.3552C76.1868%2018.7685%2076.507%2017.9989%2076.6648%2017.0495H80.9852C80.8502%2018.3601%2080.4678%2019.5472%2079.838%2020.6093C79.2082%2021.6715%2078.3872%2022.502%2077.3735%2023.1009C76.3613%2023.6998%2075.2019%2023.9985%2073.8968%2023.9985H72.8497C71.3185%2023.9985%2069.98%2023.6084%2068.8327%2022.8297L68.8358%2022.8312Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M50.9454%2022.8647C49.7981%2022.1073%2048.8967%2021.0573%2048.2442%2019.7117C47.5916%2018.3677%2047.2654%2016.859%2047.2654%2015.1857C47.2654%2013.5125%2047.5916%2012.0054%2048.2442%2010.6598C48.8967%209.31567%2049.7966%208.26418%2050.9454%207.5068C52.0927%206.74942%2053.3765%206.37149%2054.7939%206.37149H56.1445C57.5619%206.37149%2058.8457%206.74942%2059.993%207.5068C61.1403%208.26418%2062.0402%209.31567%2062.6942%2010.6598C63.3468%2012.0038%2063.6731%2013.5125%2063.6731%2015.1857C63.6731%2016.859%2063.3468%2018.3677%2062.6942%2019.7117C62.0417%2021.0573%2061.1463%2022.1073%2060.0112%2022.8647C58.8746%2023.6221%2057.5968%2024%2056.1794%2024H54.8288C53.3887%2024%2052.0942%2023.6221%2050.9469%2022.8647H50.9454ZM57.6636%2019.5761C58.1583%2019.1357%2058.5529%2018.5246%2058.8457%2017.7459C59.1386%2016.9657%2059.2843%2016.1138%2059.2843%2015.1873C59.2843%2014.2607%2059.1371%2013.4073%2058.8457%2012.6286C58.5529%2011.8484%2058.1537%2011.2388%2057.6469%2010.7984C57.14%2010.358%2056.5831%2010.1371%2055.9761%2010.1371H54.9639C54.3568%2010.1371%2053.7999%2010.3519%2053.2931%2010.7817C52.7862%2011.2114%2052.3871%2011.8149%2052.0942%2012.5951C51.8013%2013.3753%2051.6556%2014.2394%2051.6556%2015.1888C51.6556%2016.1382%2051.8013%2017.0022%2052.0942%2017.7825C52.3871%2018.5627%2052.7862%2019.1662%2053.2931%2019.5959C53.7999%2020.0257%2054.3568%2020.2405%2054.9639%2020.2405H56.011C56.618%2020.2405%2057.1704%2020.0196%2057.6651%2019.5792L57.6636%2019.5761Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M41.2056%200H45.5609V23.7287H41.2056V0Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M23.6676%200H39.3651V4.03377H29.2704C28.7681%204.03377%2028.3598%204.4437%2028.3598%204.94811V8.67863C28.3598%209.18304%2028.7681%209.59297%2029.2704%209.59297H38.8248V13.6267H29.2704C28.7681%2013.6267%2028.3598%2014.0367%2028.3598%2014.5411V23.7287H23.6676V0Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M14.5302%202.80729H15.8769V4.15963C15.8769%206.47082%2014.0077%208.34631%2011.7077%208.34631H10.361V6.99397C10.361%204.68277%2012.2301%202.80729%2014.5302%202.80729Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M9.91483%2023.7437L8.9795%208.36491e-05H5.57146L5.052%209.26295C5.02648%209.72428%204.46197%209.93082%204.14669%209.59312L1.87367%207.16584L0%2010.2444L4.16771%2015.6266C4.486%2016.0367%204.64364%2016.5478%204.61511%2017.0664L4.24128%2023.7437H9.91483Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%3C%2Fsvg%3E)

UI Components

Live previews rendered using Flock Safety's actual button styles.

Button Primary

buttonPrimary

background#3FC919textColor#123A09borderRadius18pxshadownone

Button Secondary

buttonSecondary

background#123A09textColor#FFFFFFborderColor#FFFFFFborderRadius18pxshadownone

Brand Personality

Tone: professional Energy: medium Audience: law enforcement and community safety organizations

Flock Safety Brand in the Wild

Frequently Asked Questions

What is Flock Safety's primary brand color?

Flock Safety's primary brand color is #123A09. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Flock Safety use?

Flock Safety uses #3FC919 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Flock Safety use?

Flock Safety uses Denim as the primary typeface across body and headings.

Does Flock Safety use a light or dark theme?

Flock Safety's primary site uses a light color scheme, with a background of #ECEFEB.

Where can I find Flock Safety's logo?

Flock Safety's logo is available directly on their site (http://www.flocksafety.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from http://www.flocksafety.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Flock Safety.

Methodology

Brand data on this page was extracted from http://www.flocksafety.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Flock Safety.