Flo Recruit Brand Identity

A complete profile of Flo Recruit's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #574656
• secondary: #0000EE
• accent: #261025
• background: #F3F2ED
• textPrimary: #261025
• link: #261025

Typography

• primary: Verdana — https://fonts.google.com/specimen/Verdana
• heading: Verdana — https://fonts.google.com/specimen/Verdana

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#261025, textColor=#FFFFFF, borderRadius=48px, shadow=none
• buttonSecondary: background=#F3F2ED, textColor=#261025, borderColor=#261025, borderRadius=48px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: legal professionals

Flo Recruit Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Job Details
  • Image:
  • Source: Flo Recruit Job
• Using Robots to Make your Process more Human (and Productive)
  • Image:
  • Source: Robots Post
• The Candidate's Guide to Prepping for a Virtual Interview
  • Image:
  • Source: Interview Post
• Careers
  • Image:
  • Source: Careers
• Flo Recruit Forward Blog
  • Image:
  • Source: Flo Recruit Blog
• NYCRA and Flo Recruit Applicant Tracking Launch Happy Hour
  • Image:
  • Source: NYCRA Event

Working with these fonts

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Zalandosans Wdth Wght Slnt",
   "role": "unknown"
  },
  {
   "family": "Verdana",
   "role": "body"
  },
  {
   "family": "Arial",
   "role": "body"
  },
  {
   "family": "Seasonmix Trial",
   "role": "unknown"
  },
  {
   "family": "Georgia",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#574656",
  "secondary": "#0000EE",
  "accent": "#261025",
  "background": "#F3F2ED",
  "textPrimary": "#261025",
  "link": "#261025"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Verdana",
   "heading": "Verdana"
  },
  "fontStacks": {
   "heading": [
    "Seasonmix Trial",
    "Georgia",
    "sans-serif"
   ],
   "body": [
    "Arial",
    "sans-serif"
   ],
   "paragraph": [
    "Zalandosans Wdth Wght Slnt",
    "Verdana",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "80px",
   "h2": "48px",
   "body": "16px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "12px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#261025",
   "textColor": "#FFFFFF",
   "borderRadius": "48px",
   "borderRadiusCorners": {
    "topLeft": "48px",
    "topRight": "48px",
    "bottomRight": "48px",
    "bottomLeft": "48px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#F3F2ED",
   "textColor": "#261025",
   "borderColor": "#261025",
   "borderRadius": "48px",
   "borderRadiusCorners": {
    "topLeft": "48px",
    "topRight": "48px",
    "bottomRight": "48px",
    "bottomLeft": "48px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://cdn.prod.website-files.com/69828123b4539fe1d003cde7/6982af9a06b85071ba298bd5_flo-logo-midnight.svg",
  "favicon": "https://cdn.prod.website-files.com/69828123b4539fe1d003cde7/6982a15287fcfd2d29aa4908_flo-favicon-32x32.png",
  "ogImage": "https://cdn.prod.website-files.com/69828123b4539fe1d003cde7/6982abf64916a44b3a49e8b5_flo-opengraph.png",
  "logoHref": "/",
  "logoAlt": "Flo logo"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "legal professionals"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.9,
  "colors": 0.9,
  "overall": 0.9
 }
}