Flo Recruit Brand Identity

A complete profile of Flo Recruit's visual system — colors, typography, components, and personality — extracted from https://florecruit.com. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/flo-recruit
• Machine-readable JSON: https://characterquilt.com/branding/flo-recruit.json
• Per-page llms.txt: https://characterquilt.com/branding/flo-recruit/llms.txt

Quick Facts

Color Palette

• primary: #574656
• secondary: #0000EE
• accent: #261025
• background: #F3F2ED
• textPrimary: #261025
• link: #261025

Typography

• primary: Verdana — https://fonts.google.com/specimen/Verdana
• heading: Verdana — https://fonts.google.com/specimen/Verdana

Visual Assets

• Logo: https://cdn.prod.website-files.com/69828123b4539fe1d003cde7/6982af9a06b85071ba298bd5_flo-logo-midnight.svg
• Favicon: https://cdn.prod.website-files.com/69828123b4539fe1d003cde7/6982a15287fcfd2d29aa4908_flo-favicon-32x32.png
• Social card (og:image): https://cdn.prod.website-files.com/69828123b4539fe1d003cde7/6982abf64916a44b3a49e8b5_flo-opengraph.png

UI Components

• buttonPrimary: background=#261025, textColor=#FFFFFF, borderRadius=48px, shadow=none
• buttonSecondary: background=#F3F2ED, textColor=#261025, borderColor=#261025, borderRadius=48px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: legal professionals

Flo Recruit Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Job Details
  • Image: https://florecruitorg.s3.amazonaws.com/logo/U2v7velaw.png
  • Source: https://florecruit.com/v2/app/forward/jobs/21209
• Using Robots to Make your Process more Human (and Productive)
  • Image: https://cdn.prod.website-files.com/5dce121b8763a13751d3f550/5f610167778b8ae93c40de21_robotsblog.jpg
  • Source: https://start.florecruit.com/post/using-robots-to-make-your-process-more-human-and-productive
• The Candidate's Guide to Prepping for a Virtual Interview
  • Image: https://cdn.prod.website-files.com/5dce121b8763a13751d3f550/5e7139261c070db24af2400f_takingnotes.png
  • Source: https://start.florecruit.com/post/prepping-for-a-virtual-interview
• Careers
  • Image: https://florecruitorg.s3.amazonaws.com/logo/NALchallrender.png
  • Source: https://www.florecruit.com/v2/app/hallrender/jobs
• Flo Recruit Forward Blog
  • Image: https://cdn.prod.website-files.com/5dce121b8763a13751d3f550/698e459ec2f3d6ca8c71114d_wolf-greenfield-case-study.png
  • Source: https://start.florecruit.com/forward/flo-recruit-forward-blog
• NYCRA and Flo Recruit Applicant Tracking Launch Happy Hour
  • Image: https://cdn.prod.website-files.com/5dce121b8763a13751d3f550/63499f0d35d9db094c70fe3b_NYCRA%20event%203.png
  • Source: https://start.florecruit.com/events/nycra-and-flo-recruit-applicant-tracking-launch-happy-hour

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.