Flip Brand Identity

A complete profile of Flip's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #E0AF4E
• secondary: #28BE45
• accent: #E0AF4E
• background: #F6F6F6
• textPrimary: #7D7D7D
• link: #F45858

Typography

• primary: Open Sans — Google Fonts
• heading: Dosis — Google Fonts

Visual Assets

• Logo:
• Favicon:

UI Components

• buttonPrimary: background=#E0AF4E, textColor=#FFFFFF, borderRadius=4px, shadow=none

Brand Personality

Tone: modern · Energy: high · Audience: sneaker enthusiasts

Flip Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• SAMSUNG Galaxy Z Flip 5G Trailer TVC Commercial AD 20" | Galaxy Z Flip 5G
  • Image:
  • Source: YouTube
• Free Book Report Flipbook Template - Appletastic Learning
  • Image:
  • Source: Appletastic Learning
• Flip Landing Page by Inioluwa on Dribbble
  • Image:
  • Source: Dribbble
• Samsung Galaxy Z Flip 4 Official Ad
  • Image:
  • Source: YouTube
• Information Report Flip Book- Editable - The Teacher Hero
  • Image:
  • Source: The Teacher Hero
• Flip Landing page UI/UX design by Al Sajmun Saju on Dribbble
  • Image:
  • Source: Dribbble

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Open Sans",
   "role": "body"
  },
  {
   "family": "Dosis",
   "role": "heading"
  }
 ],
 "colors": {
  "primary": "#E0AF4E",
  "secondary": "#28BE45",
  "accent": "#E0AF4E",
  "background": "#F6F6F6",
  "textPrimary": "#7D7D7D",
  "link": "#F45858"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Open Sans",
   "heading": "Dosis"
  },
  "fontStacks": {
   "heading": [
    "Dosis",
    "Arial CE",
    "Arial",
    "sans-serif"
   ],
   "body": [
    "Open Sans",
    "Arial CE",
    "Arial",
    "sans-serif"
   ],
   "paragraph": [
    "Dosis",
    "Arial CE",
    "Arial",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "74px",
   "h2": "108px",
   "body": "24px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "4px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#E0AF4E",
   "textColor": "#FFFFFF",
   "borderRadius": "4px",
   "borderRadiusCorners": {
    "topLeft": "4px",
    "topRight": "4px",
    "bottomRight": "4px",
    "bottomLeft": "4px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://www.justflip.com/img/logo.svg",
  "favicon": "https://www.justflip.com/apple-touch-icon.png",
  "ogImage": null,
  "logoHref": "/"
 },
 "personality": {
  "tone": "modern",
  "energy": "high",
  "targetAudience": "sneaker enthusiasts"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}