Flightfox Brand Identity

A complete profile of Flightfox's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #0C1C3E
• secondary: #718096
• accent: #DD4124
• background: #FFFFFF
• textPrimary: #DD4124
• link: #DD4124

Typography

• primary: Manrope — Link to Google Fonts
• heading: Manrope — Link to Google Fonts

Visual Assets

• Logo:
• Favicon:

UI Components

• buttonPrimary: background=#DD4124, textColor=#FFFFFF, borderRadius=12px, shadow=none
• buttonSecondary: background=#F3EAEA, textColor=#DD4124, borderRadius=12px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: business travelers and companies

Flightfox Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Educational Institutions
  • Image:
  • Source: Link
• Flightfox Blog
  • Image:
  • Source: Link
• Egencia vs. Concur
  • Image:
  • Source: Link
• Flightfox Blog
  • Image:
  • Source: Link
• Egencia vs. Concur
  • Image:
  • Source: Link
• A Guide to United PerksPlus
  • Image:
  • Source: Link

Working with these fonts

Instructions for using the fonts legally if not found on Google Fonts.

1. Open the company's homepage in a browser with DevTools.
2. Filter by "Font" in the Network tab.
3. Hard-reload the page and navigate to various sections for font loading.
4. Capture the font URLs, save them locally.
5. Extract matching @font-face declarations from the CSS.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Manrope",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0C1C3E",
    "secondary": "#718096",
    "accent": "#DD4124",
    "background": "#FFFFFF",
    "textPrimary": "#DD4124",
    "link": "#DD4124"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Manrope",
      "heading": "Manrope"
    },
    "fontStacks": {
      "heading": [
        "Manrope",
        "sans-serif"
      ],
      "body": [
        "Manrope",
        "sans-serif"
      ],
      "paragraph": [
        "Manrope",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "56px",
      "h2": "56px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 12,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#DD4124",
      "textColor": "#FFFFFF",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F3EAEA",
      "textColor": "#DD4124",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/6593c83ac996e820951427d6/6593e6f26157dd5359587e04_flightfox-dark.png",
    "favicon": "https://cdn.prod.website-files.com/6593c83ac996e820951427d6/65df9ee997d8ca0ff1af2cbe_favicon.png",
    "ogImage": null,
    "logoHref": "/"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business travelers and companies"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  }
}