Flightfox Brand Identity

A complete profile of Flightfox's visual system — colors, typography, components, and personality — extracted from http://flightfox.com. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/flightfox
• Machine-readable JSON: https://characterquilt.com/branding/flightfox.json
• Per-page llms.txt: https://characterquilt.com/branding/flightfox/llms.txt

Quick Facts

Color Palette

• primary: #0C1C3E
• secondary: #718096
• accent: #DD4124
• background: #FFFFFF
• textPrimary: #DD4124
• link: #DD4124

Typography

• primary: Manrope — https://fonts.google.com/specimen/Manrope
• heading: Manrope — https://fonts.google.com/specimen/Manrope

Visual Assets

• Logo: https://cdn.prod.website-files.com/6593c83ac996e820951427d6/6593e6f26157dd5359587e04_flightfox-dark.png
• Favicon: https://cdn.prod.website-files.com/6593c83ac996e820951427d6/65df9ee997d8ca0ff1af2cbe_favicon.png

UI Components

• buttonPrimary: background=#DD4124, textColor=#FFFFFF, borderRadius=12px, shadow=none
• buttonSecondary: background=#F3EAEA, textColor=#DD4124, borderRadius=12px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: business travelers and companies

Flightfox Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Educational Institutions
  • Image:
  • Source: https://www.flightfox.com/solutions/educational-institutions
• Flightfox Blog
  • Image:
  • Source: https://www.flightfox.com/blog
• Egencia vs. Concur
  • Image:
  • Source: https://www.flightfox.com/blog/egencia-vs-concur
• Flightfox Blog
  • Image:
  • Source: https://www.flightfox.com/blog
• Egencia vs. Concur
  • Image:
  • Source: https://www.flightfox.com/blog/egencia-vs-concur
• A Guide to United PerksPlus
  • Image:
  • Source: https://www.flightfox.com/blog/united-perksplus

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Manrope",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0C1C3E",
    "secondary": "#718096",
    "accent": "#DD4124",
    "background": "#FFFFFF",
    "textPrimary": "#DD4124",
    "link": "#DD4124"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Manrope",
      "heading": "Manrope"
    },
    "fontStacks": {
      "heading": [
        "Manrope",
        "sans-serif"
      ],
      "body": [
        "Manrope",
        "sans-serif"
      ],
      "paragraph": [
        "Manrope",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "56px",
      "h2": "56px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 12,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#DD4124",
      "textColor": "#FFFFFF",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F3EAEA",
      "textColor": "#DD4124",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/6593c83ac996e820951427d6/6593e6f26157dd5359587e04_flightfox-dark.png",
    "favicon": "https://cdn.prod.website-files.com/6593c83ac996e820951427d6/65df9ee997d8ca0ff1af2cbe_favicon.png",
    "ogImage": null,
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Flightfox'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 3,
      "text": "Try for Free",
      "reasoning": "Button #3 has a vibrant red/orange background (#DD4124) and action-oriented text 'Try for Free', making it the primary CTA."
    },
    "secondary": {
      "index": 2,
      "text": "Book a Demo",
      "reasoning": "Button #2 has a different background color (#F3EAEA) and offers a secondary action 'Book a Demo', suitable as a secondary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business travelers and companies"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Flightfox'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}