Flick Brand Identity

A complete profile of Flick's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #1C0F09
• secondary: #9CA3AF
• accent: #1C0F09
• background: #FFFFFE
• textPrimary: #8E8784
• link: #493F3A

Typography

• primary: Jost — https://fonts.google.com/specimen/Jost
• heading: Jost — https://fonts.google.com/specimen/Jost

Visual Assets

• Logo:
• Social card (og:image):

UI Components

• input: background=#FFFFFE, textColor=#1C0F09, borderColor=#1C0F09, borderRadius=0px, shadow=none
• buttonPrimary: background=#1C0F09, textColor=#FFFFFE, borderRadius=0px, shadow=none
• buttonSecondary: background=#FFFFFE, textColor=#1C0F09, borderRadius=0px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: filmmakers and creatives

Flick Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Flick 1998 Ad- There Tou Go (False You) Advertisement
  • Image:
  • Source: Link
• Weekly Instagram Reports | Flick
  • Image:
  • Source: Link
• Flick – Landing Page Redesign by Ayomide Ajibade
  • Image:
  • Source: Link
• Image result for flick my bic 1970's
  • Image:
  • Source: Link
• Flick - SEO website template - Freebies.Fluxes.com
  • Image:
  • Source: Link

Working with these fonts

Not found on Google Fonts? Follow these steps if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS and copy out the matching @font-face declarations.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Jost",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#1C0F09",
  "secondary": "#9CA3AF",
  "accent": "#1C0F09",
  "background": "#FFFFFE",
  "textPrimary": "#8E8784",
  "link": "#493F3A"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Jost",
   "heading": "Jost"
  },
  "fontStacks": {
   "heading": [
    "Arial",
    "sans-serif"
   ],
   "body": [
    "Jost",
    "system-ui",
    "sans-serif"
   ],
   "paragraph": [
    "Arial",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "48px",
   "h2": "36px",
   "body": "20px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "4px"
 },
 "components": {
  "input": {
   "background": "#FFFFFE",
   "textColor": "#1C0F09",
   "borderColor": "#1C0F09",
   "borderRadius": "0px",
   "borderRadiusCorners": {
    "topLeft": "0px",
    "topRight": "0px",
    "bottomRight": "0px",
    "bottomLeft": "0px"
   },
   "shadow": "none"
  },
  "buttonPrimary": {
   "background": "#1C0F09",
   "textColor": "#FFFFFE",
   "borderRadius": "0px",
   "borderRadiusCorners": {
    "topLeft": "0px",
    "topRight": "0px",
    "bottomRight": "0px",
    "bottomLeft": "0px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#FFFFFE",
   "textColor": "#1C0F09",
   "borderRadius": "0px",
   "borderRadiusCorners": {
    "topLeft": "0px",
    "topRight": "0px",
    "bottomRight": "0px",
    "bottomLeft": "0px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://cdn.flick.art/logo.svg",
  "favicon": null,
  "ogImage": "https://flick.art/og-image.jpg",
  "logoHref": "/",
  "logoAlt": "Flick Logo"
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "filmmakers and creatives"
 },
 "designSystem": {
  "framework": "tailwind",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.9,
  "colors": 0.9,
  "overall": 0.9
 }
}