FlexWash Brand Identity

A complete profile of FlexWash's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #0284C7
• secondary: #F0F9FF
• accent: #0284C7
• background: #FFFFFF
• textPrimary: #020817
• link: #020817

Typography

• primary: Inter — Google Fonts
• heading: Inter — Google Fonts

Visual Assets

• Favicon:

UI Components

• buttonPrimary: background=#0284C7, textColor=#F8FAFC, borderRadius=6px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px
• buttonSecondary: background=#FFFFFF, textColor=#00598A, borderRadius=6px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px

Brand Personality

Tone: professional · Energy: medium · Audience: car wash businesses looking for POS and CRM solutions

FlexWash Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• FlexWash | Car Wash POS + CRM System
  • Image:
  • Source: FlexWash
• FlexWash | Car Wash POS + CRM System
  • Image:
  • Source: FlexWash
• FlexWash | Car Wash POS + CRM System
  • Image:
  • Source: FlexWash
• FlexWash | Car Wash POS + CRM System
  • Image:
  • Source: FlexWash
• FlexWash | Car Wash POS + CRM System
  • Image:
  • Source: FlexWash
• FlexWash | Car Wash POS + CRM System
  • Image:
  • Source: FlexWash

Working with these fonts

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0284C7",
    "secondary": "#F0F9FF",
    "accent": "#0284C7",
    "background": "#FFFFFF",
    "textPrimary": "#020817",
    "link": "#020817"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "system-ui",
        "arial"
      ],
      "body": [
        "Inter",
        "system-ui",
        "arial"
      ],
      "paragraph": [
        "Inter",
        "system-ui",
        "arial"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "24px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#0284C7",
      "textColor": "#F8FAFC",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#00598A",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px"
    }
  },
  "images": {
    "favicon": "https://app.flexwash.com/favicon.ico",
    "ogImage": null
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "car wash businesses looking for POS and CRM solutions"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  }
}