llms.txt

Flexport Brand Identity

A complete profile of Flexport's visual system — colors, typography, components, and personality.

Quick Facts

Field Value
Primary #052439
Accent #566AE5
Body Font GT America
Heading Font GT America

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

Flexport Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? If you have permission to use the fonts:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "GT America",
   "role": "unknown"
  }
 ],
 "colors": {
  "primary": "#052439",
  "secondary": "#39414D",
  "accent": "#566AE5",
  "background": "#FFFFFF",
  "textPrimary": "#000000",
  "link": "#3D4D5D"
 },
 "typography": {
  "fontFamilies": {
   "primary": "GT America",
   "heading": "GT America"
  },
  "fontStacks": {
   "heading": [
    "GT America",
    "Helvetica",
    "Arial",
    "sans-serif"
   ],
   "body": [
    "GT America",
    "Helvetica",
    "Arial",
    "sans-serif"
   ],
   "paragraph": [
    "GT America",
    "Helvetica",
    "Arial",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "16px",
   "h2": "14px",
   "body": "11px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "5px"
 },
 "components": {
  "input": {
   "background": "transparent",
   "textColor": "#6B747E",
   "borderColor": "#B8C1CB",
   "borderRadius": "4px",
   "borderRadiusCorners": {
    "topLeft": "4px",
    "topRight": "4px",
    "bottomRight": "4px",
    "bottomLeft": "4px"
   },
   "shadow": "none"
  },
  "buttonPrimary": {
   "background": "#566AE5",
   "textColor": "#FFFFFF",
   "borderRadius": "5px",
   "borderRadiusCorners": {
    "topLeft": "5px",
    "topRight": "5px",
    "bottomRight": "5px",
    "bottomLeft": "5px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "data:image/svg+xml;utf8,%3Csvg%20class%3D%22fp-NW%22%20role%3D%22img%22%20viewBox%3D%220%200%20474.8%20110.5%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%3Cuse%20xmlns%3Axlink%3D%22http%3A%2F%2Fwww.w3.org%2F1999%2Fxlink%22%20xlink%3Ahref%3D%22%2Fsprite.3a74abac5d39e485d7e259df2d49f61479e97b890af1c4d009657a23db2c13a5.svg%23flexport-light%22%2F%3E%3C%2Fsvg%3E",
  "favicon": "https://www.flexport.com/favicon-32x32.png?v=9c023c8f698cf55181b00bc25dcaa562",
  "ogImage": "https://images.ctfassets.net/92fo1e671z6m/5O34zKjkPih5j8nJ4ByHHU/2c69f111ce212d7ecaf91baa747ceeb4/Flexport_Shenzhen_Office_Meetings_Murphy088972__1_.jpg?w=3000&h=2000&fl=progressive&q=80&fm=jpg&bg=transparent",
  "logoHref": "/"
 },
 "__llm_logo_reasoning": {
  "selectedIndex": 0,
  "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which are strong indicators of the main brand logo.",
  "confidence": 0.85,
  "source": "llm"
 },
 "__llm_button_reasoning": {
  "primary": {
   "index": 0,
   "text": "Get Started",
   "reasoning": "The button with text 'Get Started' has a vibrant blue background (#566AE5), which is a strong indicator of a primary call-to-action. The color is distinct and stands out, making it the most likely primary CTA."
  },
  "secondary": {
   "index": -1,
   "text": "N/A",
   "reasoning": "There is only one button detected, so no secondary button is available with a different color."
  },
  "confidence": 0.9
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "business professionals"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.9,
  "colors": 0.95,
  "overall": 0.925
 },
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": true,
   "llmSucceeded": true,
   "finalSource": "llm",
   "rawLogoSelection": {
    "selectedLogoIndex": 0,
    "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which are strong indicators of the main brand logo.",
    "confidence": 0.85
   }
  },
  "buttonClassification": {
   "llmCalled": true,
   "llmSucceeded": true
  }
 }
}