FlexDesk Brand Identity

A complete profile of FlexDesk's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #667085
• secondary: #04003E
• accent: #4077EC
• background: #FFFFFF
• textPrimary: #4077EC
• link: #4077EC

Typography

• primary: Inter — Google Fonts
• heading: Inter — Google Fonts

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#4077EC, textColor=#FFFFFF, borderRadius=61px, shadow=rgba(16, 24, 40, 0.05) 0px 1px 2px 0px
• buttonSecondary: background=#F9FAFB, textColor=#175CD3, borderRadius=200px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: corporate occupiers

FlexDesk Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• FlexDesk | Portfolio Management for Corporate Occupiers
  • Image:
  • Source: Link
• FlexDesk | Portfolio Management for Corporate Occupiers
  • Image:
  • Source: Link
• FlexDesk | FlexDesk is backed by Y Combinator
  • Image:
  • Source: Link
• FlexDesk | Portfolio Management for Corporate Occupiers
  • Image:
  • Source: Link
• FlexDesk | How Fenton reduced office spend by 60% and increased workplace engagement metrics
  • Image:
  • Source: Link
• FlexDesk | Utilization Intelligence
  • Image:
  • Source: Link

Working with these fonts

Not found on Google Fonts? Follow this flow:

1. Open the company's homepage in a browser with DevTools open.
2. Filter by "Font" in the Network tab.
3. Hard-reload the page and capture font URLs.
4. Download the files locally.
5. View the page's CSS and copy out the matching @font-face declarations.

Only do this if you have permission to use the brand assets.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Inter",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#667085",
  "secondary": "#04003E",
  "accent": "#4077EC",
  "background": "#FFFFFF",
  "textPrimary": "#4077EC",
  "link": "#4077EC"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Inter",
   "heading": "Inter"
  },
  "fontStacks": {
   "heading": [
    "Inter",
    "sans-serif"
   ],
   "body": [
    "Arial",
    "sans-serif"
   ],
   "paragraph": [
    "Inter",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "48px",
   "h2": "16px",
   "body": "18px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "20px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#4077EC",
   "textColor": "#FFFFFF",
   "borderRadius": "61px",
   "borderRadiusCorners": {
    "topLeft": "61px",
    "topRight": "61px",
    "bottomRight": "61px",
    "bottomLeft": "61px"
   },
   "shadow": "rgba(16, 24, 40, 0.05) 0px 1px 2px 0px"
  },
  "buttonSecondary": {
   "background": "#F9FAFB",
   "textColor": "#175CD3",
   "borderRadius": "200px",
   "borderRadiusCorners": {
    "topLeft": "200px",
    "topRight": "200px",
    "bottomRight": "200px",
    "bottomLeft": "200px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://cdn.prod.website-files.com/65805bcabb4ace5fb5cd02b7/65807d1500835be30facc120_FlexDesk%20Logo.webp",
  "favicon": "https://cdn.prod.website-files.com/65805bcabb4ace5fb5cd02b7/6588ac1a8ffd967a257a25f6_app-icon-white%2032.png",
  "ogImage": "https://app.flexdesk.com/FlexDeskbanner.png",
  "logoHref": "/",
  "logoAlt": "flexdesk logo"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "corporate occupiers"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}