Flex Brand: Colors, Fonts, Logo & Visual Identity

Flex Brand Identity

A complete profile of Flex's visual system — colors, typography, components, and personality — extracted from https://www.flex.one/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.flex.one/.

Color	Hex Code	RGB Values
primary	#394943	rgb(57, 73, 67)
secondary	#437E5B	rgb(67, 126, 91)
accent	#F6F3EE	rgb(246, 243, 238)
background	#051310	rgb(5, 19, 16)
textPrimary	#071C14	rgb(7, 28, 20)
link	#071C14	rgb(7, 28, 20)

Typography

Each font links to its Google Fonts page where available.

Type	Font Name	Link
primary	Ppneuemontreal	Google Fonts →
heading	Georgia	Google Fonts →

Visual Assets

UI Components

Button Primary

background: #F6F3EE, textColor: #071C14, borderRadius: 0px, shadow: none

Button Secondary

background: #FFFFFF, textColor: #071C14, borderRadius: 8px, shadow: none

Brand Personality

Tone: professional
Energy: medium
Audience: business owners and financial professionals

Flex Brand in the Wild

Source: cdn.prod.website-files.com

Frequently Asked Questions

What is Flex's primary brand color?
Flex's primary brand color is #394943. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Flex use?
Flex uses #F6F3EE as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Flex use?
Flex uses Ppneuemontreal for body text and Georgia for headings. Fonts were detected on https://www.flex.one/ as part of their live design system.

Does Flex use a light or dark theme?
Flex's primary site uses a dark color scheme, with a background of #051310.

Where can I find Flex's logo?
Flex's logo is available directly on their site (https://www.flex.one/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://www.flex.one/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles.

Methodology

Brand data on this page was extracted from https://www.flex.one/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.