# Flex Brand Identity

A complete profile of **Flex**'s visual system — colors, typography, components, and personality — extracted from https://www.flex.one/. Built for designers, agents, and AI tools.

## Quick Facts

| Field | Value |
|---|---|
| Primary | #394943 |
| Accent | #F6F3EE |
| Body Font | Ppneuemontreal |
| Heading Font | Georgia |

## Color Palette

- primary: #394943
- secondary: #437E5B
- accent: #F6F3EE
- background: #051310
- textPrimary: #071C14
- link: #071C14

## Typography

- primary: Ppneuemontreal — https://fonts.google.com/specimen/Ppneuemontreal
- heading: Georgia — https://fonts.google.com/specimen/Georgia

## Visual Assets

- Logo: 
- Favicon: 
- Social card (og:image):

## UI Components

- buttonPrimary: background=#F6F3EE, textColor=#071C14, borderRadius=0px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#071C14, borderRadius=8px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: business owners and financial professionals

## Flex Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Bill Pay Later**
  - Image: 
  - Source: https://www.flex.one/bill-pay-later
- **Why Flex is the Optimal Alternative to Ramp and Brex for Ambitious Owners**
  - Image: 
  - Source: https://www.flex.one/resource-hub/alternatives-to-ramp-brex
- **Owner Intelligence**
  - Image: .png)
  - Source: https://www.flex.one/owner-intelligence
- **Bookkeeper vs. Accountant vs. Fractional CFO: What They Do & When to Hire**
  - Image: 
  - Source: https://www.flex.one/resource-hub/bookkeeper-vs-accountant-vs-fractional-cfo
- **AR Automation: Invoicing | Flex**
  - Image: 
  - Source: https://www.flex.one/invoicing
- **Bookkeeper vs. Accountant vs. Fractional CFO: What They Do & When to Hire**
  - Image: 
  - Source: https://www.flex.one/resource-hub/bookkeeper-vs-accountant-vs-fractional-cfo

## Working with these fonts

Not found on Google Fonts? Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS and copy out the matching @font-face declarations.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.