Flex Brand Identity

A complete profile of Flex's visual system — colors, typography, components, and personality — extracted from https://www.flex.one/. Built for designers, agents, and AI tools.

Quick Facts

Color Palette

• primary: #394943
• secondary: #437E5B
• accent: #F6F3EE
• background: #051310
• textPrimary: #071C14
• link: #071C14

Typography

• primary: Ppneuemontreal — https://fonts.google.com/specimen/Ppneuemontreal
• heading: Georgia — https://fonts.google.com/specimen/Georgia

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#F6F3EE, textColor=#071C14, borderRadius=0px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#071C14, borderRadius=8px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: business owners and financial professionals

Flex Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Bill Pay Later
  • Image:
  • Source: https://www.flex.one/bill-pay-later
• Why Flex is the Optimal Alternative to Ramp and Brex for Ambitious Owners
  • Image:
  • Source: https://www.flex.one/resource-hub/alternatives-to-ramp-brex
• Owner Intelligence
  • Image: .png)
  • Source: https://www.flex.one/owner-intelligence
• Bookkeeper vs. Accountant vs. Fractional CFO: What They Do & When to Hire
  • Image:
  • Source: https://www.flex.one/resource-hub/bookkeeper-vs-accountant-vs-fractional-cfo
• AR Automation: Invoicing | Flex
  • Image:
  • Source: https://www.flex.one/invoicing
• Bookkeeper vs. Accountant vs. Fractional CFO: What They Do & When to Hire
  • Image:
  • Source: https://www.flex.one/resource-hub/bookkeeper-vs-accountant-vs-fractional-cfo

Working with these fonts

Not found on Google Fonts? Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS and copy out the matching @font-face declarations.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.