llms.txt
Fleek Brand Identity
A complete profile of Fleek's visual system — colors, typography, components, and personality.
Quick Facts
| Field | Value |
|---|---|
| Primary | #F8C642 |
| Accent | #FFD400 |
| Body Font | Montserrat |
| Heading Font | Montserrat |
Color Palette
- primary: #F8C642
- secondary: #111827
- accent: #FFD400
- background: #FFFFFF
- textPrimary: #000000
- link: #FFD400
Typography
- primary: Montserrat — https://fonts.google.com/specimen/Montserrat
- heading: Montserrat — https://fonts.google.com/specimen/Montserrat
Visual Assets
- Logo:
- Social card (og:image):
UI Components
- input: background=transparent, textColor=#000000, borderColor=null, borderRadius=0px, shadow=none
- buttonPrimary: background=#0F0F0F, textColor=#0F0F0F, borderRadius=4px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#0F0F0F, borderColor=#EAECF0, borderRadius=4px, shadow=none
Brand Personality
Tone: modern · Energy: medium · Audience: fashion retailers and vintage clothing enthusiasts
Fleek Brand in the Wild
Real-world brand assets — ads, campaigns, marketing materials.
USA Original, Vintage and Brand Items mix bales | Vintage Wholesale Marketplace - Bulk Vintage Wholesale | Fleek
Source: Link
Blog | Fleek
Source: Link
Carhartt Detroit Rework style jackets | Vintage Wholesale Marketplace - Bulk Vintage Wholesale | Fleek
Source: Link
Blog | Fleek
Source: Link
Vintage Wholesale Marketplace - Bulk Vintage Wholesale | Fleek
Source: Link
Upcycled Y2K Tapestry Corset (REP) | Vintage Wholesale Marketplace - Bulk Vintage Wholesale | Fleek
/9208346640622/4102edc1-9a44-4f15-a164-0ee84095bfe3/1331217C-12EB-4058-B270-DD927F81E30C.jpg)
Source: Link
Working with these fonts
Not found on Google Fonts? Instructions that you can follow if you have permission to use the fonts:
- Open the company's homepage in a browser with DevTools open.
- In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
- Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
- For each captured font URL: right-click → Save As to download the file locally.
- View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each
src: url(...)to point to your local file path.
Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.
Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.