llms.txt

Flatiron Brand Identity

A complete profile of Flatiron's visual system — colors, typography, components, and personality — extracted from https://flatironsearch.com. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #F47252
Accent #F47252
Body Font Messina Sans
Heading Font Messina Serif

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

Flatiron Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
    "colorScheme": "light",
    "fonts": [
        {
            "family": "Messina Sans",
            "role": "body"
        },
        {
            "family": "Messina Serif",
            "role": "heading"
        }
    ],
    "colors": {
        "primary": "#F47252",
        "secondary": "#E3F7FF",
        "accent": "#F47252",
        "background": "#FFFFFF",
        "textPrimary": "#000000",
        "link": "#373F47"
    },
    "typography": {
        "fontFamilies": {
            "primary": "Messina Sans",
            "heading": "Messina Serif"
        },
        "fontStacks": {
            "heading": [
                "Messina Serif",
                "sans-serif"
            ],
            "body": [
                "Messina Sans",
                "sans-serif"
            ],
            "paragraph": [
                "Messina Sans",
                "sans-serif"
            ]
        },
        "fontSizes": {
            "h1": "72px",
            "h2": "72px",
            "body": "25.2px"
        }
    },
    "spacing": {
        "baseUnit": 4,
        "borderRadius": "4px"
    },
    "components": {
        "input": {
            "background": "#F6F6F6",
            "textColor": "#333333",
            "borderColor": null,
            "borderRadius": "5px",
            "borderRadiusCorners": {
                "topLeft": "5px",
                "topRight": "5px",
                "bottomRight": "5px",
                "bottomLeft": "5px"
            },
            "shadow": "none"
        },
        "buttonPrimary": {
            "background": "#F47252",
            "textColor": "#FFFFFF",
            "borderColor": "#F47252",
            "borderRadius": "3px",
            "borderRadiusCorners": {
                "topLeft": "3px",
                "topRight": "3px",
                "bottomRight": "3px",
                "bottomLeft": "3px"
            },
            "shadow": "none"
        },
        "buttonSecondary": {
            "background": "#FFFFFF",
            "textColor": "#0E0F11",
            "borderRadius": "3px",
            "borderRadiusCorners": {
                "topLeft": "3px",
                "topRight": "3px",
                "bottomRight": "3px",
                "bottomLeft": "3px"
            },
            "shadow": "rgb(208, 212, 217) 0px 0px 0px 1px inset"
        }
    },
    "images": {
        "logo": "https://cdn.prod.website-files.com/62e7dfbf88d923610c1e6cce/62e7dfbf88d923c6da1e6d58_fsp-logo-abbr.svg",
        "favicon": "https://cdn.prod.website-files.com/62e7dfbf88d923610c1e6cce/62e7dfbf88d923819e1e6dd8_favicon.png",
        "ogImage": "https://cdn.prod.website-files.com/62e7dfbf88d923610c1e6cce/65149815852d073df13c3829_fsp-share.jpg"
    },
    "__llm_logo_reasoning": {
        "selectedIndex": 0,
        "reasoning": "Logo rejected: Red flags detected (UI icon). Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Flatiron Search Partners'.",
        "confidence": 0.95,
        "rejected": true,
        "source": "llm"
    },
    "__llm_button_reasoning": {
        "primary": {
            "index": 0,
            "text": "Subscribe",
            "reasoning": "Button #0 uses the vibrant brand color #F47252, making it the most prominent and likely primary CTA."
        },
        "secondary": {
            "index": 1,
            "text": "Send",
            "reasoning": "Button #1 has a different background color (#FFFFFF) and serves as a secondary action with a less prominent design."
        },
        "confidence": 0.95
    },
    "personality": {
        "tone": "professional",
        "energy": "medium",
        "targetAudience": "business professionals"
    },
    "designSystem": {
        "framework": "custom",
        "componentLibrary": ""
    },
    "confidence": {
        "buttons": 0.95,
        "colors": 0.9,
        "overall": 0.925
    },
    "__llm_metadata": {
        "logoSelection": {
            "llmCalled": true,
            "llmSucceeded": true,
            "finalSource": "llm",
            "rawLogoSelection": {
                "selectedLogoIndex": 0,
                "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Flatiron Search Partners'.",
                "confidence": 0.95
            }
        },
        "buttonClassification": {
            "llmCalled": true,
            "llmSucceeded": true
        }
    }
}