Flai Brand Identity

A complete profile of Flai's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #4E565E
• secondary: #27323D
• accent: #0D1C2B
• background: #FFFFFF
• textPrimary: #0D1C2B
• link: #0D1C2B

Typography

• primary: Satoshi — https://fonts.google.com/specimen/Satoshi
• heading: Satoshi — https://fonts.google.com/specimen/Satoshi

Visual Assets

• Logo: data:image/svg+xml;utf8,%3Csvg%20width%3D%22100%25%22%20height%3D%22100%25%22%20viewBox%3D%220%200%2093%2032%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%0A...%20%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%3C%2Fsvg%3E
• Favicon: https://cdn.prod.website-files.com/6934eb0f21f812d6aad9b413/693f5f9e34bd7f2052b62ec6_favicon-flai.png
• Social card (og:image): https://cdn.prod.website-files.com/6934eb0f21f812d6aad9b413/69390a97eee81a1af803307d_233b4fe275c02f4ad2d951596803db7a_flai-og-image.jpg

UI Components

• buttonPrimary: background=#0D1C2B, textColor=#FFFFFF, borderRadius=24px, shadow=none
• buttonSecondary: background=#F3F6FA, textColor=#0D1C2B, borderRadius=24px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: car dealerships

Flai Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Dealership CSI Scores: What Actually Moves Them
  • Image: https://cdn.prod.website-files.com/693cae2cb56d813c1b2c40ef/698c2014c908be8c8dfcaefe_698c2011c908be8c8dfcae1c_how-to-improve-csi-scores-at-your-dealership.png
  • Source: https://www.useflai.com/blog/how-to-improve-csi-scores-at-your-dealership
• What Is Fixed Operations? Dealer Profit Guide
  • Image: https://cdn.prod.website-files.com/693cae2cb56d813c1b2c40ef/69c998bb8f1ba34358935997_69c998b80c4756adc5d28d51_speed-to-lead-automotive.png
  • Source: https://www.useflai.com/blog/what-is-fixed-operations-dealership-guide

Working with these fonts

Not found on Google Fonts? Follow these instructions if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font".
3. Hard-reload the page and click around.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS and copy out the matching @font-face declarations.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Satoshi",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#4E565E",
  "secondary": "#27323D",
  "accent": "#0D1C2B",
  "background": "#FFFFFF",
  "textPrimary": "#0D1C2B",
  "link": "#0D1C2B"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Satoshi",
   "heading": "Satoshi"
  },
  "fontStacks": {
   "heading": [
    "Satoshi",
    "Arial",
    "sans-serif"
   ],
   "body": [
    "Satoshi",
    "Arial",
    "sans-serif"
   ],
   "paragraph": [
    "Satoshi",
    "Arial",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "88px",
   "h2": "44px",
   "body": "20px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "12px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#0D1C2B",
   "textColor": "#FFFFFF",
   "borderRadius": "24px",
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#F3F6FA",
   "textColor": "#0D1C2B",
   "borderRadius": "24px",
   "shadow": "none"
  }
 },
 "images": {
  "logo": "data:image/svg+xml;utf8,%3Csvg%20width%3D%22100%25%22%20height%3D%22100%25%22%20viewBox%3D%220%200%2093%2032%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%0A...%20%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%3C%2Fsvg%3E",
  "favicon": "https://cdn.prod.website-files.com/6934eb0f21f812d6aad9b413/693f5f9e34bd7f2052b62ec6_favicon-flai.png",
  "ogImage": "https://cdn.prod.website-files.com/6934eb0f21f812d6aad9b413/69390a97eee81a1af803307d_233b4fe275c02f4ad2d951596803db7a_flai-og-image.jpg"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "car dealerships"
 },
 "confidence": {
  "buttons": 0.9,
  "colors": 0.9,
  "overall": 0.9
 }
}