llms.txt

Fixpoint Brand Identity

A complete profile of Fixpoint's visual system — colors, typography, components, and personality — extracted from https://fixpoint.co/. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #9CA3AF
Accent #09090B
Body Font ui-sans-serif
Heading Font ui-sans-serif

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: businesses seeking AI training data solutions

Fixpoint Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Machine-Readable Profile

{
 "colorScheme": "dark",
 "fonts": [
 {
 "family": "ui-sans-serif",
 "count": 45
 },
 {
 "family": "system-ui",
 "count": 45
 },
 {
 "family": "sans-serif",
 "count": 45
 },
 {
 "family": "Apple Color Emoji",
 "count": 45
 },
 {
 "family": "Segoe UI Emoji",
 "count": 45
 },
 {
 "family": "Segoe UI Symbol",
 "count": 45
 },
 {
 "family": "Noto Color Emoji",
 "count": 45
 }
 ],
 "colors": {
 "primary": "#9CA3AF",
 "secondary": "#402E53",
 "accent": "#09090B",
 "background": "#09090B",
 "textPrimary": "#FAFAFA",
 "link": "#29183A"
 },
 "typography": {
 "fontFamilies": {
 "primary": "ui-sans-serif",
 "heading": "ui-sans-serif"
 },
 "fontStacks": {
 "body": [
 "ui-sans-serif",
 "system-ui",
 "sans-serif",
 "Apple Color Emoji",
 "Segoe UI Emoji",
 "Segoe UI Symbol",
 "Noto Color Emoji"
 ],
 "heading": [
 "ui-sans-serif",
 "system-ui",
 "sans-serif",
 "Apple Color Emoji",
 "Segoe UI Emoji",
 "Segoe UI Symbol",
 "Noto Color Emoji"
 ],
 "paragraph": [
 "ui-sans-serif",
 "system-ui",
 "sans-serif",
 "Apple Color Emoji",
 "Segoe UI Emoji",
 "Segoe UI Symbol",
 "Noto Color Emoji"
 ]
 },
 "fontSizes": {
 "h1": "72px",
 "h2": "60px",
 "body": "24px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "0px"
 },
 "components": {
 "buttonPrimary": {
 "background": "#09090B",
 "textColor": "#FAFAFA",
 "borderColor": "#27272A",
 "borderRadius": "6px",
 "borderRadiusCorners": {
 "topLeft": "6px",
 "topRight": "6px",
 "bottomRight": "6px",
 "bottomLeft": "6px"
 },
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "#FAFAFA",
 "textColor": "#18181B",
 "borderRadius": "6px",
 "borderRadiusCorners": {
 "topLeft": "6px",
 "topRight": "6px",
 "bottomRight": "6px",
 "bottomLeft": "6px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "favicon": "https://fixpoint.co/favicon.ico?favicon.bb7397a4.ico",
 "ogImage": "https://fixpoint.co/opengraph-image.png?opengraph-image.5d233c22.png"
 },
 "__llm_logo_reasoning": {
 "selectedIndex": -1,
 "reasoning": "No suitable brand logo was found. The candidate provided is related to Y Combinator, not Fixpoint, and does not match the brand inferred from the page title and URL.",
 "confidence": 0.2,
 "rejected": true,
 "source": "llm"
 },
 "__llm_button_reasoning": {
 "primary": {
 "index": 0,
 "text": "Get Started",
 "reasoning": "Button #0 ('Get Started') is the primary CTA due to its action-oriented text and distinct dark background color, which stands out as a strong call-to-action."
 },
 "secondary": {
 "index": 2,
 "text": "Book a demo",
 "reasoning": "Button #2 ('Book a demo') is selected as secondary because it has a different background color group (light/white) compared to the primary button, and it offers a supportive action."
 },
 "confidence": 0.95
 },
 "personality": {
 "tone": "professional",
 "energy": "medium",
 "targetAudience": "businesses seeking AI training data solutions"
 },
 "designSystem": {
 "framework": "tailwind",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.95,
 "colors": 0.9,
 "overall": 0.925
 },
 "__llm_metadata": {
 "logoSelection": {
 "llmCalled": true,
 "llmSucceeded": true,
 "finalSource": "llm",
 "rawLogoSelection": {
 "selectedLogoIndex": -1,
 "selectedLogoReasoning": "No suitable brand logo was found. The candidate provided is related to Y Combinator, not Fixpoint, and does not match the brand inferred from the page title and URL.",
 "confidence": 0.2
 }
 },
 "buttonClassification": {
 "llmCalled": true,
 "llmSucceeded": true
 }
 }
}