Fixpoint Brand Identity

A complete profile of Fixpoint's visual system — colors, typography, components, and personality — extracted from https://fixpoint.co/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://fixpoint.co/.
primary
#9CA3AF
rgb(156, 163, 175)
secondary
#402E53
rgb(64, 46, 83)
accent
#09090B
rgb(9, 9, 11)
background
#09090B
rgb(9, 9, 11)
textPrimary
#FAFAFA
rgb(250, 250, 250)
link
#29183A
rgb(41, 24, 58)

Typography

Each font links to its Google Fonts page where available.

primary
ui-sans-serif
[Google Fonts →](https://fonts.google.com/specimen/ui-sans-serif)
heading
ui-sans-serif
ui-sans-serif [Google Fonts →](https://fonts.google.com/specimen/ui-sans-serif)
ui-sans-serif, system-ui, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji

Visual Assets

Favicon

Social Card

UI Components

Live previews rendered using Fixpoint's actual button styles.

Button Primary
buttonPrimary
background #09090B
textColor #FAFAFA
borderColor #27272A
borderRadius 6px
shadow none

Button Secondary
buttonSecondary
background #FAFAFA
textColor #18181B
borderRadius 6px
shadow none

Brand Personality

Tone: professional
Energy: medium
Audience: businesses seeking AI training data solutions

Fixpoint Brand in the Wild

Image: i.ytimg.com
Source: docs.fixpoint.co

Image: fixpoint.co
Source: fixpoint.co

Image: fixpoint.co
Source: fixpoint.co

Image: y4pdgnepgswqffpt.public.blob.vercel-storage.com
Source: framer.com

Image: fixpoint.systems
Source: fixpoint.systems

Frequently Asked Questions

1. What is Fixpoint's primary brand color?
   Fixpoint's primary brand color is #9CA3AF. It anchors the visual identity across their website, product UI, and marketing materials.
2. What accent color does Fixpoint use?
   Fixpoint uses #09090B as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
3. What font does Fixpoint use?
   Fixpoint uses ui-sans-serif as the primary typeface across body and headings.
4. Does Fixpoint use a light or dark theme?
   Fixpoint's primary site uses a dark color scheme, with a background of #09090B.
5. How was this brand profile generated?
   This profile was extracted from https://fixpoint.co/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Fixpoint.

Methodology

Brand data on this page was extracted from https://fixpoint.co/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Fixpoint.