FirstWork Brand Identity

A complete profile of FirstWork's visual system — colors, typography, components, and personality — extracted from https://firstwork.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://firstwork.com.

• primary
  • #3848A7
  • rgb(56, 72, 167)
• secondary
  • #364152
  • rgb(54, 65, 82)
• accent
  • #1718FF
  • rgb(23, 24, 255)
• background
  • #FFFFFF
  • rgb(255, 255, 255)
• textPrimary
  • #1718FF
  • rgb(23, 24, 255)
• link
  • #1718FF
  • rgb(23, 24, 255)

Typography

Each font links to its Google Fonts page where available.

• primary
  • PP Neue Corp
• heading
  • Pp Neue Corp - Wide

Fonts

• PP Neue Corp Google Fonts →
• Pp Neue Corp - Wide Google Fonts →
• Fallbacks: PP Neue Corp, Arial, sans-serif

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using FirstWork's actual button styles.

Button Primary

• background: #1718FF
• textColor: #FFFFFF
• borderRadius: 0px
• shadow: none

Button Secondary

• background: #FFFFFF
• textColor: #1718FF
• borderColor: #1718FF
• borderRadius: 0px
• shadow: none

Brand Personality

• Tone: modern
• Energy: medium
• Audience: businesses with frontline workforces

FirstWork Brand in the Wild

Brand Assets

. The current logo URL is included in the machine-readable JSON profile linked above.

6. How was this brand profile generated?
   • This profile was extracted from https://firstwork.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by FirstWork.

Methodology

Brand data on this page was extracted from https://firstwork.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content.