FirstIgnite Brand Identity

A complete profile of FirstIgnite's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #1C75BB
• secondary: #1E73BE
• accent: #1E73BE
• background: #FFFFFF
• textPrimary: #000000
• link: #495568

Typography

• primary: Manrope — Google Fonts
• heading: Manrope — Google Fonts

Visual Assets

• Logo:
• Favicon:

UI Components

• buttonPrimary: background=#FFFFFF, textColor=#1C75BB, borderRadius=5px, shadow=none
• buttonSecondary: background=#1E73BE, textColor=#FFFFFF, borderColor=#1E73BE, borderRadius=5px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: universities and academic institutions

FirstIgnite Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Tech Transfer - FirstIgnite for Tech Transfer Teams
  • Image:
  • Source: Tech Transfer
• Exploring the Latest IoT Smart Cities Advancements in 2024
  • Image:
  • Source: IoT Smart Cities
• FirstIgnite - AI for Universities
  • Image:
  • Source: AI for Universities
• Archivo de Nuevos Horizontes - FirstIgnite
  • Image:
  • Source: Nuevos Horizontes
• Новые горизонты: сельскохозяйственные технологии - FirstIgnite
  • Image:
  • Source: Сельскохозяйственные технологии
• Neuromorphic Computing: Advancements in AI & Chips 2024
  • Image:
  • Source: Neuromorphic Computing

Working with these fonts

To use the fonts, follow this suggested flow:

1. Open the company's homepage in a browser with DevTools.
2. Filter by "Font" in the Network tab.
3. Hard-reload the page and navigate to various sections.
4. Capture font URLs: right-click → Save As to download.
5. View the page's CSS to extract @font-face declarations.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Manrope",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "unknown"
    },
    {
      "family": "Open Sans",
      "role": "unknown"
    },
    {
      "family": "Segoe UI",
      "role": "unknown"
    },
    {
      "family": "Roboto",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#1C75BB",
    "secondary": "#1E73BE",
    "accent": "#1E73BE",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#495568"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Manrope",
      "heading": "Manrope"
    },
    "fontStacks": {
      "heading": [
        "Manrope"
      ],
      "body": [
        "Manrope"
      ],
      "paragraph": [
        "Manrope"
      ]
    },
    "fontSizes": {
      "h1": "57.15px",
      "h2": "57.15px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "3px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#1C75BB",
      "borderRadius": "5px",
      "borderRadiusCorners": {
        "topLeft": "5px",
        "topRight": "5px",
        "bottomRight": "5px",
        "bottomLeft": "5px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#1E73BE",
      "textColor": "#FFFFFF",
      "borderColor": "#1E73BE",
      "borderRadius": "5px",
      "borderRadiusCorners": {
        "topLeft": "5px",
        "topRight": "5px",
        "bottomRight": "5px",
        "bottomLeft": "5px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://firstignite.com/wp-content/uploads/2022/12/fi-logo-color.png",
    "favicon": "https://firstignite.com/wp-content/uploads/2022/12/Group-1185.png",
    "ogImage": null,
    "logoHref": "https://firstignite.com",
    "logoAlt": "FirstIgnite"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "universities and academic institutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.95,
    "overall": 0.925
  }
}