# FirstIgnite Brand Identity

A complete profile of **FirstIgnite**'s visual system — colors, typography, components, and personality — extracted from [https://firstignite.com](https://firstignite.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://firstignite.com.

- **primary**:  
  - Hex: `#1C75BB`  
  - RGB: `rgb(28, 117, 187)`
- **secondary**:  
  - Hex: `#1E73BE`  
  - RGB: `rgb(30, 115, 190)`
- **accent**:  
  - Hex: `#1E73BE`  
  - RGB: `rgb(30, 115, 190)`
- **background**:  
  - Hex: `#FFFFFF`  
  - RGB: `rgb(255, 255, 255)`
- **textPrimary**:  
  - Hex: `#000000`  
  - RGB: `rgb(0, 0, 0)`
- **link**:  
  - Hex: `#495568`  
  - RGB: `rgb(73, 85, 104)`

## Typography

Each font links to its Google Fonts page where available.

- **primary**: Manrope  
  [Google Fonts →](https://fonts.google.com/specimen/Manrope)
- **heading**: Manrope  
  [Google Fonts →](https://fonts.google.com/specimen/Manrope)

## Visual Assets

## UI Components

### Button Primary
- **Background**: `#FFFFFF`  
- **Text Color**: `#1C75BB`  
- **Border Radius**: `5px`  
- **Shadow**: none

### Button Secondary
- **Background**: `#1E73BE`  
- **Text Color**: `#FFFFFF`  
- **Border Color**: `#1E73BE`  
- **Border Radius**: `5px`  
- **Shadow**: none

## Brand Personality
- **Tone**: professional
- **Energy**: medium
- **Audience**: universities and academic institutions

## FirstIgnite Brand in the Wild

## Frequently Asked Questions

- **What is FirstIgnite's primary brand color?**  
  FirstIgnite's primary brand color is `#1C75BB`. It anchors the visual identity across their website, product UI, and marketing materials.

- **What accent color does FirstIgnite use?**  
  FirstIgnite uses `#1E73BE` as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

- **What font does FirstIgnite use?**  
  FirstIgnite uses Manrope as the primary typeface across body and headings.

- **Does FirstIgnite use a light or dark theme?**  
  FirstIgnite's primary site uses a light color scheme, with a background of `#FFFFFF`.

- **Where can I find FirstIgnite's logo?**  
  FirstIgnite's logo is available directly on their site ([https://firstignite.com](https://firstignite.com)). The current logo URL is included in the machine-readable JSON profile.

- **How was this brand profile generated?**  
  This profile was extracted from [https://firstignite.com](https://firstignite.com) using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by FirstIgnite.

## Methodology

Brand data on this page was extracted from [https://firstignite.com](https://firstignite.com/) on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
      {"family": "Manrope", "role": "body"},
      {"family": "Arial", "role": "unknown"},
      {"family": "Open Sans", "role": "unknown"},
      {"family": "Segoe UI", "role": "unknown"},
      {"family": "Roboto", "role": "unknown"}
  ],
  "colors": {
    "primary": "#1C75BB",
    "secondary": "#1E73BE",
    "accent": "#1E73BE",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#495568"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Manrope",
      "heading": "Manrope"
    },
    "fontStacks": {
      "heading": ["Manrope"],
      "body": ["Manrope"],
      "paragraph": ["Manrope"]
    },
    "fontSizes": {
      "h1": "57.15px",
      "h2": "57.15px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "3px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#1C75BB",
      "borderRadius": "5px",
      "borderRadiusCorners": {
        "topLeft": "5px",
        "topRight": "5px",
        "bottomRight": "5px",
        "bottomLeft": "5px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#1E73BE",
      "textColor": "#FFFFFF",
      "borderColor": "#1E73BE",
      "borderRadius": "5px",
      "borderRadiusCorners": {
        "topLeft": "5px",
        "topRight": "5px",
        "bottomRight": "5px",
        "bottomLeft": "5px"
      },
      "shadow": "none"
    }
  },
  "images": {
      "logo": "https://firstignite.com/wp-content/uploads/2022/12/fi-logo-color.png",
      "favicon": "https://firstignite.com/wp-content/uploads/2022/12/Group-1185.png",
      "ogImage": null,
      "logoHref": "https://firstignite.com",
      "logoAlt": "FirstIgnite"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "universities and academic institutions"
  }
}
```