llms.txt

Firsthand Brand Identity

A complete profile of Firsthand's visual system — colors, typography, components, and personality.

Quick Facts

Field Value
Primary #80454C
Accent #80454C
Body Font RethinkSans-Medium
Heading Font Caudex-Bold

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: modern · Energy: medium · Audience: young professionals and tech-savvy consumers

Firsthand Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Agent Instructions that you can follow if you have permission to use the fonts:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS and copy out the matching @font-face declarations.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "RethinkSans-Medium",
   "role": "body"
  },
  {
   "family": "Caudex-Bold",
   "role": "heading"
  }
 ],
 "colors": {
  "primary": "#80454C",
  "secondary": "#D6CBC1",
  "accent": "#80454C",
  "background": "#FFFFFF",
  "textPrimary": "#A18973",
  "link": "#A18973"
 },
 "typography": {
  "fontFamilies": {
   "primary": "RethinkSans-Medium",
   "heading": "Caudex-Bold"
  },
  "fontStacks": {
   "heading": [
    "Caudex-Bold",
    "serif"
   ],
   "body": [
    "RethinkSans-Medium",
    "sans-serif"
   ],
   "paragraph": [
    "RethinkSans-Medium",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "56px",
   "h2": "40px",
   "body": "18px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "0px"
 },
 "components": {
  "input": {
   "background": "#FFFFFF",
   "textColor": "#000000",
   "borderColor": "#80454C",
   "borderRadius": "0px",
   "borderRadiusCorners": {
    "topLeft": "0px",
    "topRight": "0px",
    "bottomRight": "0px",
    "bottomLeft": "0px"
   },
   "shadow": "none"
  },
  "buttonPrimary": {
   "background": "#80454C",
   "textColor": "#FFFFFF",
   "borderColor": "#80454C",
   "borderRadius": "0px",
   "borderRadiusCorners": {
    "topLeft": "0px",
    "topRight": "0px",
    "bottomRight": "0px",
    "bottomLeft": "0px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#A18973",
   "textColor": "#FFFFFF",
   "borderColor": "#FFFFFF",
   "borderRadius": "0px",
   "borderRadiusCorners": {
    "topLeft": "0px",
    "topRight": "0px",
    "bottomRight": "0px",
    "bottomLeft": "0px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://shopfirsthand.com/logos/Firsthand-Logo.svg",
  "favicon": null,
  "ogImage": null,
  "logoAlt": "firsthand"
 },
 "__llm_logo_reasoning": {
  "selectedIndex": 0,
  "reasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'firsthand'. It is the most prominent logo on the page.",
  "confidence": 0.9,
  "source": "llm"
 },
 "__llm_button_reasoning": {
  "primary": {
   "index": 2,
   "text": "request access",
   "reasoning": "Button #2 ('request access') uses the vibrant brand color #80454C, indicating a strong call-to-action. The text 'request access' suggests a primary action for users to engage with the service."
  },
  "secondary": {
   "index": 0,
   "text": "sign up",
   "reasoning": "Button #0 ('sign up') has a different background color #A18973, making it suitable as a secondary action. It complements the primary action without competing visually."
  },
  "confidence": 0.95
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "young professionals and tech-savvy consumers"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 },
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": true,
   "llmSucceeded": true,
   "finalSource": "llm",
   "rawLogoSelection": {
    "selectedLogoIndex": 0,
    "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'firsthand'. It is the most prominent logo on the page.",
    "confidence": 0.9
   }
  },
  "buttonClassification": {
   "llmCalled": true,
   "llmSucceeded": true
  }
 }
}