Firsthand Brand Identity

A complete profile of Firsthand's visual system — colors, typography, components, and personality — extracted from http://shopfirsthand.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from http://shopfirsthand.com/.

• primary: #80454C
• secondary: #D6CBC1
• accent: #80454C
• background: #FFFFFF
• textPrimary: #A18973
• link: #A18973

Typography

Each font links to its Google Fonts page where available.

• primary: RethinkSans-Medium
  Google Fonts →
• heading: Caudex-Bold
  Google Fonts →

Visual Assets

UI Components

Input

• background: #FFFFFF
• textColor: #000000
• borderColor: #80454C
• borderRadius: 0px
• shadow: none

Button Primary

• background: #80454C
• textColor: #FFFFFF
• borderColor: #80454C
• borderRadius: 0px
• shadow: none

Button Secondary

• background: #A18973
• textColor: #FFFFFF
• borderColor: #FFFFFF
• borderRadius: 0px
• shadow: none

Brand Personality

• Tone: modern
• Energy: medium
• Audience: young professionals and tech-savvy consumers

Frequently Asked Questions

What is Firsthand's primary brand color?

Firsthand's primary brand color is #80454C.

What font does Firsthand use?

Firsthand uses RethinkSans-Medium for body text and Caudex-Bold for headings.

Does Firsthand use a light or dark theme?

Firsthand's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Firsthand's logo?

Firsthand's logo is available directly on their site (http://shopfirsthand.com/).

How was this brand profile generated?

This profile was extracted from http://shopfirsthand.com/ using the Firecrawl branding extraction API.