Firstbase.io Brand Identity

A complete profile of Firstbase.io's visual system — colors, typography, components, and personality — extracted from https://firstbase.io/. Built for designers, agents, and AI tools.

Quick Facts

Color Palette

• primary: #0D0E1F
• secondary: #232440
• accent: #EDEDEF
• background: #020314
• textPrimary: #020314
• link: #020314

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Inter — https://fonts.google.com/specimen/Inter

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=transparent, textColor=#EDEDEF, borderColor=null, borderRadius=0px, shadow=none
• buttonPrimary: background=#EDEDEF, textColor=#161618, borderRadius=8px, shadow=none
• buttonSecondary: background=#232440, textColor=#A9A9F2, borderRadius=8px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: startups and entrepreneurs

Firstbase.io Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Firstbase One
  • Image:
  • Source: https://www.firstbase.io/one
• Firstbase
  • Image:
  • Source: https://www.firstbase.io/industries-categories/e-commerce
• Firstbase | Blog
  • Image:
  • Source: https://www.firstbase.io/blog
• Firstbase | Blog
  • Image:
  • Source: https://www.firstbase.io/blog
• Firstbase | Blog
  • Image:
  • Source: https://www.firstbase.io/blog
• Firstbase Mailroom™ | Get a business address and mailbox
  • Image:
  • Source: https://www.firstbase.io/mailroom

Working with these fonts

Not found on Google Fonts? Instructions if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. Filter by "Font" in the Network tab.
3. Hard-reload the page and click around to capture font URLs.
4. Right-click to Save As to download the font files locally.
5. View the CSS and copy out the matching @font-face declarations.

Machine-Readable Profile

{
 "colorScheme": "dark",
 "fonts": [
  {
   "family": "Inter",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#0D0E1F",
  "secondary": "#232440",
  "accent": "#EDEDEF",
  "background": "#020314",
  "textPrimary": "#020314",
  "link": "#020314"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Inter",
   "heading": "Inter"
  },
  "fontStacks": {
   "heading": [
    "Inter",
    "sans-serif"
   ],
   "body": [
    "Inter",
    "sans-serif"
   ],
   "paragraph": [
    "Inter",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "44px",
   "h2": "16px",
   "body": "16px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "8px"
 },
 "components": {
  "input": {
   "background": "transparent",
   "textColor": "#EDEDEF",
   "borderColor": null,
   "borderRadius": "0px",
   "borderRadiusCorners": {
    "topLeft": "0px",
    "topRight": "0px",
    "bottomRight": "0px",
    "bottomLeft": "0px"
   },
   "shadow": "none"
  },
  "buttonPrimary": {
   "background": "#EDEDEF",
   "textColor": "#161618",
   "borderRadius": "8px",
   "borderRadiusCorners": {
    "topLeft": "8px",
    "topRight": "8px",
    "bottomRight": "8px",
    "bottomLeft": "8px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#232440",
   "textColor": "#A9A9F2",
   "borderRadius": "8px",
   "borderRadiusCorners": {
    "topLeft": "8px",
    "topRight": "8px",
    "bottomRight": "8px",
    "bottomLeft": "8px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://cdn.prod.website-files.com/609486d2fafa37698a57db5b/609bf4ae6380ac34e545f653_firstbase-logo.svg",
  "favicon": "https://cdn.prod.website-files.com/609486d2fafa37698a57db5b/612fde38d420957448b23f42_firstbase-favicon.png",
  "ogImage": "https://cdn.prod.website-files.com/609486d2fafa37698a57db5b/66fc614f8036f0625a063de1_Hero-new.png",
  "logoHref": "/",
  "logoAlt": "Firstbase"
 },
 "__llm_logo_reasoning": {
  "selectedIndex": 0,
  "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Firstbase'.",
  "confidence": 0.95,
  "source": "llm"
 },
 "__llm_button_reasoning": {
  "primary": {
   "index": 2,
   "text": "Start my company",
   "reasoning": "Button #2 has a vibrant blue background (#EDEDEF) and action-oriented text 'Start my company', making it the primary CTA."
  },
  "secondary": {
   "index": 4,
   "text": "Onboard my existing company",
   "reasoning": "Button #4 has a different background color (#232440) and serves as a secondary action with the text 'Onboard my existing company'."
  },
  "confidence": 0.95
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "startups and entrepreneurs"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 },
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": true,
   "llmSucceeded": true,
   "finalSource": "llm",
   "rawLogoSelection": {
    "selectedLogoIndex": 0,
    "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Firstbase'.",
    "confidence": 0.95
   }
  },
  "buttonClassification": {
   "llmCalled": true,
   "llmSucceeded": true
  }
 }
}