FIRST Brand Identity

A complete profile of FIRST's visual system — colors, typography, components, and personality — extracted from https://firstdelivery.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://firstdelivery.com/.

• primary: #0F223D (rgb(15, 34, 61))
• secondary: #020817 (rgb(2, 8, 23))
• accent: #0F223D (rgb(15, 34, 61))
• background: #FFFFFF (rgb(255, 255, 255))
• textPrimary: #111827 (rgb(17, 24, 39))
• link: #111827 (rgb(17, 24, 39))

Typography

Each font links to its Google Fonts page where available.

• primary: Roboto (Roboto Google Fonts →)
• heading: Roboto (Roboto Google Fonts →)

Visual Assets

Logo

Favicon

UI Components

Live previews rendered using FIRST's actual button styles.

• Button Primary
  background: #0F223D
  textColor: #FFFFFF
  borderRadius: 10px
  shadow: rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 10px 15px -3px, rgba(0, 0, 0, 0.1) 0px 4px 6px -4px

• Button Secondary
  background: #FFFFFF
  textColor: #0F223D
  borderColor: #E2E8F0
  borderRadius: 10px
  shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: businesses seeking delivery solutions

FIRST Brand in the Wild

Image: firstdelivery.com
Source: firstdelivery.com

Image: files.atlas.so
Source: help.firstdelivery.com

Frequently Asked Questions

1. What is FIRST's primary brand color?
   FIRST's primary brand color is #0F223D. It anchors the visual identity across their website, product UI, and marketing materials.

2. What font does FIRST use?
   FIRST uses Roboto as the primary typeface across body and headings.

3. Does FIRST use a light or dark theme?
   FIRST's primary site uses a light color scheme, with a background of #FFFFFF.

4. Where can I find FIRST's logo?
   FIRST's logo is available directly on their site (https://firstdelivery.com/). The current logo URL is included in the machine-readable JSON profile linked above.

5. How was this brand profile generated?
   This profile was extracted from https://firstdelivery.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by FIRST.

Methodology

Brand data on this page was extracted from https://firstdelivery.com/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by FIRST.